Welcome to the Oregon Association of Nurseries weekly Member Update
April 18, 2013

Four-year driver's card bill advances

The four-year Oregon driver's card bill was approved by the Senate Business and Transportation Committee 4-2 last week, and has now been assigned to the Joint Ways and Means Committee. The bill would allow creation of a driver's card for Oregon residents who can pass the tests and prove residency, but do not present documents showing legal presence in the country. The bill gained a major supporter when the Salem Statesman Journal issued an endorsement. The editorial boards of the Oregonian and the Eugene Register Guard also support the bill.

The OAN is one of the main supporters of the bill, along with the Oregon Restaurant and Lodging Association. Groups representing business, labor, law enforcement, the Latino community and the faith community are also on board. The Joint Ways and Means Subcommittee on Transportation will hear the bill today, followed by the full Joint Ways and Means Committee on Friday. It's hoped the bill will advance soon to the full Senate for consideration.

Federal immigration reform bill introduced

After months of anticipation, the bipartisan "Gang of Eight" U.S. senators introduced their comprehensive immigration reform bill (PDF) on Wednesday. The bill would tighten border security while also providing a path to legal status for undocumented immigrants. Organizers hope it will earn broad enough support to pass both chambers of Congress and be signed into law. [Read More]

Multifamily housing starts soar in March

Soaring production of multifamily apartments pushed nationwide housing starts beyond the million-unit mark for the first time since 2008 in March, according to newly released figures from U.S. Housing and Urban Development (HUD) and the U.S. Census Bureau. Total starts activity rose 7 percent for the month due entirely to a 31.1 percent increase on the multifamily side, while single-family production slipped 4.8 percent from a number that was revised strongly upward for the previous month.

David Crowe, chief economist at the National Association of Home Builders (NAHB), called the latest data a "mixed bag." Nevertheless, he said the numbers indicate "a continuation of the slow, methodical march forward" that characterizes the housing recovery, which appears "on pace with NAHB's forecast for a 25 percent gain in new-home production in 2013." That would be good news for growers of B&B and other nursery material, who rely on homebuilding activity for a big chunk of their market. Click here to read the full report.

Beat the blight! Phytophthora ramorum Grower Tips

Welcome to a new feature in the Member Update: P. ramorum (aka Sudden Oak Death) Grower Tips. Plant pathologists from OSU, WSU, Ascent Agricultural Services and USDA-ARS will be offering tips to help you stay free of P. ramorum. Watch for more each week.

Tip #2. Those rhody roots may look healthy, but...
The sudden oak death pathogen Phytophthora ramorum is able to infect roots of Rhododendron, Camellia and Lithocarpus without showing visible signs. The pathogen can persist in roots by production of long-lived resistant chlamydospores, without producing symptoms. This discovery has several important ramifications. First, growers have been focusing on above-ground symptoms to check incoming stock. These inspections will not detect latent root infections and would potentially allow the pathogen to move onto and throughout the production facility. Second, state and federal nursery inspectors also focus on above-ground symptoms for their annual certification testing and for delimitation sampling at confirmed-positive nurseries and thus, may allow the pathogen to go undetected.

To reduce the risk of introducing P. ramorum on asymptomatic root tissue, growers should: (1) propagate with cuttings from symptom-free plants, and (2) purchase only host material tested by baiting or ELISA root testing prior to acquisition. [View more tips]

Less than two weeks left to donate to Willamette Chapter plant sale

Willamette Chapter's Annual Plant Sale will take place at the Oregon AgFest on April 27–28, 2013. Your generous donation of plant materials helps raise money for the chapter's educational fund. Blooming plants are the best, although all plants are needed and welcome. Please label all plants, and include an invoice with your donation. Deliver plants by April 26 to either Alpha Nursery in Salem, Ore., or Brentano's Tree Farm in St. Paul, Ore. To make a donation or volunteer, download this form. For more information, contact Val Tancredi at 503-585-5550 or valt@stettlersupply.com.

It pays to install under-bench heating

The Energy Trust of Oregon (ETO) is offering a rebate — $1.05 per square foot of heated greenhouse — to growers who install under-bench heating and use unit heaters as backups only. Between the rebate and savings in natural gas bills, the energy efficient upgrade should pay for itself within months, according to Ulrikke Mengelberg of Cascade Energy and ETO. When purchasing under-bench heating, ask your vendor for a rebate form or download one here. For more information, call 503-928-3154 or email smallindustrial@energytrust.org.

Nursery Guide Tip: Renew your Nursery Guide listings online

Welcome to a new feature in the Member Update: Nursery Guide Tips. These help you get the most out of the new Online Nursery Guide. Watch for more each week.

Thousands of buyers use Nursery Guide and visit NurseryGuide.com to locate suppliers. This year, submitting your listings is online and easier than ever. Just log in to www.NurseryGuide.com and click on the My Listings link at the top of the page. Click Edit to make changes to your listings.

If you want to keep the same listings as last year, simply pay for them and they will carry forward automatically through May 1, 2014. You can pay for your listings online, too; look for the About the OAN tab and click on Get in the Guide. If you haven't logged on to NurseryGuide.com, have forgotten your password or have questions about the process, call the OAN office (503-682-5089 or 1-800-342-6401). [View more Nursery Guide tips]

Three ways to make yourself known with OAN marketing opportunities - DEADLINES ARE FAST APPROACHING!

#1. Nursery Guide and NurseryGuide.com
The OAN Nursery Guide — in print and online — is the best available resource for buyers trying to find plants, nursery supplies and related services. This indispensable book is distributed to 6,500 industry professionals by mail, at the Farwest Trade Show, and at the Mid-Atlantic Nursery Trade Show (MANTS). NurseryGuide.com has online display advertising spaces available in key, highly visible locations that link to your website. Put your company and your brand directly in front of buyers 24/7. Click the following links to advertise in the print version and online. The deadline for display ads is May 1.

#2. Digger: Farwest Edition
The August edition of Digger Magazine is a triple-sized issue which also serves as the official publication of the Farwest Trade Show. It contains all the content to make your show experience a success. Reach potential buyers before, during and after the show. Regular Digger subscribers will get your message — along with Farwest Trade Show attendees — for a total distribution of 12,000 copies. Click here to reserve your space by May 15. (Ad materials are due by June 3.)

#3. Farwest Trade Show Sponsorship
The Farwest Trade Show is the premier nursery industry trade show. Farwest sponsorships are designed to increase awareness, visibility and brand enhancement of your products and services. Sponsorship packages can be creatively customized to deliver relevant interaction with targeted professionals that build strong, lasting business partnerships. Contact Chris Sweet at csweet@oan.org to design a sponsorship package to fit into your existing marketing and communications programs.

Tee up for Duffers Classic golf tournament

Registration is now open for the 24th annual Duffers Classic golf tournament. Taking place June 13 at the Stone Creek Golf Club in Oregon City, Ore., it's a great way to reconnect with old friends, have a lot of fun, and support a strong nursery industry voice in Salem and Washington D.C. If you sign up now through June 5, 2013, you'll save $10 off the registration fee! $99 ($109 after June 6) covers your greens fees, cart and barbecue lunch. Register today.

Register for Duffers Classic

Safety Tip: Protect your eyes and ears

The nursery workplace can be dangerous to eyes and ears. Dust, dirt and chemical fertilizers are some potential eye hazards, while regular use of loud leafblowers, mowers and hedgetrimmers can damage hearing. Each year, nursery workers are needlessly injured simply because they did not put on protective gear, such as safety glasses or earplugs. Watch this short, informative video and learn how to safeguard your invaluable senses of sight and hearing. This information is presented to you courtesy of Mississippi State University, SAIF, Oregon OSHA and the OAN Safety and Insurance Committee.

OAN Events

Annual Pioneer Dinner
 ♦ May 21 - Mt. Hood Chapter Annual Pioneer Dinner

Duffers Classic
 ♦ June 13 - Duffers Classic Golf Tournament

Farwest Show
 ♦ August 22 - 24 - Farwest Trade Show

In case you missed it...

Nursery Guide Tips: Get the most out of the new Nursery Guide

Recruit a new member and earn OAN Bucks

Advertise in the OAN Member Update

OAN reminds members: If you're not seen, you don't exist

Are you looking to stay visible and gain new customers? OAN events, publications and websites offer fantastic exposure at an excellent price. OAN members save the most, with discounted ad and sponsorship rates. Buy into multiple publications, or multiple issues of Digger, and save even more. Want the details? Download our 2013 Exposure Kit at www.oan.org/ads2013. To lock in your ads for 2013, contact advertising and sponsorship account manager Chris Sweet at 503-682-2012 or csweet@oan.org.



Jordan Ramis

Steve's Greenhouses


Advertise here!

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29751 SW Town Center Loop W., Wilsonville, OR 97070 ♦  Ph: 503.682.5089 ♦ F: 503.682.5099 ♦ E: info@oan.org ♦ W: oan.org

Send us your story ideas, tips and comments to publications manager Curt Kipp via e-mail, or call him at 503-582-2008.
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