Member Update

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Membership has its privileges

OAN renewal notices are on the way

OANOAN membership renewal statements are scheduled to be mailed about the middle of this month.

Renewal forms provide a convenient way for members to contribute to the Oregon Nurseries’ Political Action Committee (ONPAC). Record-level contributions the past five years have helped raise the OAN’s political profile at the state and national levels. The suggested contribution is based on your membership classification as determined by gross sales. It is only a “suggested” contribution level; you are welcome to contribute more. All OAN members are encouraged to seriously consider a financial commitment to ONPAC, which supports legislative action and candidates who are beneficial to the nursery industry.

Other voluntary contributions can be made to the Oregon Nurseries Foundation, which supports scholarship programs, and to the Shade Tree Disease Research Fund.

Please remember to check the contact name, address, phone, chapter affiliation and member profile information for accuracy. The OAN uses information provided by members on application and renewal forms to compile directory listings for the annual Directory & Buyers Guide. Order forms for plant and services/supply listings will be mailed to members in March.

This month's fliers/downloads:

Farwest Show Nursery Tours

2007 Nursery Tours flier
(160K, PDF format)

Trucks to Trade Shows

2007 Reservation form
(88K, PDF format)

Entertainment book fundraiser

Order form
(168K, PDF format)

New Varieties Showcase

Submission form
(625K, PDF format)

Problems downloading?

Issues Update

Agriculture crimes legislation

ODA offers preview of Pesticide Use Reporting System

Oregon minimum wage going up

For more on these issues, check out this month's Issues Update.

Note: you will have to log in to the Web site to view the Issues Update.

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Retail Guide 2007

Information gathering is under way for sixth edition

The OAN is beginning to gather information for the 2007 Oregon’s Retail Nursery Guide. The guide — which features OAN members who have retail nurseries, garden centers or florist shops open for a good portion, if not all, of the year — has been a hit in its first five years. Great radio, TV and newspaper publicity accompanied the most recent guide’s debut at the 2006 Yard, Garden & Patio Show.

Confirmation letters were sent to OAN members that have a retail designation, including those who are currently listed in the guide. If you have not received a letter and 1. your nursery meets the criteria, 2. you are new to the OAN or 3. you have a retail storefront but your primary OAN membership designation is as a wholesale grower, please contact Beth Farmer at the OAN office by Nov. 15.

For those of you unfamiliar with the guide, each eligible retailer receives a free listing that includes the business name, address, phone number and Web site (if applicable). The listings are organized by city, and each numbered listing corresponds to a general location on the guide’s map.

There are also a limited number of display advertising spaces available in the guide to complement the free retail listing. If you would like to take advantage of this affordable option, contact Chris Sweet at the OAN office.

If you have questions about the 2007 Oregon’s Retail Nursery Guide, feel free to contact the OAN office.

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Wanted: Nurseries to showcase

2007 Farwest Show Nursery Tours look for applicants

The Farwest Show Nursery Tours attracted guests from 22 states and three countries in 2006. Help us promote the industry and attract potential customers for your nursery in 2007. Complete and return the 2007 Nursery Tours flier by Nov. 30 to be considered for next year’s tours. If you have questions about the tours, please contact Ann Murphy, OAN director of marketing, at (503) 682-5089 or

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Trucks to Trade Shows

Program gears up for major trade shows in 2007

Do you want to ship plants to major trade shows? Take advantage of the OAN’s Trucks to Trade Shows program, designed to help OAN member growers in Oregon deliver fresh-looking, quality plant material at a reasonable cost to many of the major trade shows in the country. Trucks will deliver Oregon-grown material or plants from OAN regular in-state members to eight major winter shows and one summer show. Complete and fax the reservation form by Nov. 10 to Ann Murphy at (503) 682-5099.

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New Varieties Showcase

2007 plant introductions sought for Farwest Show

New Varieties ShowcaseAre you growing or introducing a new plant in 2007? Consider including it in the Farwest Show New Varieties Showcase, a popular feature launched last year. The New Varieties Showcase will direct interested buyers to exhibitors growing the new material; a great sales opportunity for licensors and growers alike. Eligible plants do not have to be trademarked or patented but must be new to the market in 2007, in production and offered for sale by 2007 Farwest Show exhibitors.

The plants will be displayed in an arboretumlike setting with excellent signage and coverage in the Farwest Show edition of Digger magazine. (The 2006 showcase received coverage in other trade publications as well.) A submission form and complete guidelines are available on the Farwest Show Web site at or by calling the OAN office at (503) 682-5089.

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Perfect gifts

Entertainment Books support Oregon Nurseries Foundation

Here’s your chance to give and receive at the same time. The 2007 Entertainment book includes all kinds of great money-saving offers, and the proceeds benefit the Oregon Nurseries Foundation, which provides scholarships to students pursuing careers in horticulture. After just a few uses, the book pays for itself.

Along with the usual savings, the 2007 edition features:

  • expanded and easier discount ticket ordering
  • the ability to buy discounted restaurant gift certificates
  • repeat savings at participating merchants.

Books cost $30 for either the Portland/Vancouver edition or Greater Oregon edition. An Entertainment book is the perfect gift for a client (or yourself).

Click here to order yours today and start saving, or print out the order form and return with payment to Oregon Nurseries Foundation, 29751 SW Town Center Loop W, Wilsonville, OR 97008 or fax to (503) 682-5727. Be sure to include $5 shipping and handling for each book and to specify which edition you are ordering. To avoid shipping charges, you can pick up a book directly from the OAN office.

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Get ‘Pack’-ing online

California Pack Trials planner is easy

The National Garden Bureau has posted the up-to-date list of California Pack Trials locations online. The trials will take place at various growers throughout the state April 14-22, 2007. The company name, date of trial and contact person are listed. A new feature of the site is the ability to click on the contact person’s name to automatically generate an e-mail message to that contact. Appointments with each company will be very simple to make using the NGB Web site.

The Pack Trials list is found at Look at the menu under the National Garden Bureau logo on the left side of the screen, and the last title is “CA. Pack Trials.”

The National Garden Bureau is a nonprofit organization that promotes gardening with seed and bedding plants.

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Yard, Garden & Patio Show

2007 Yard, Garden & Patio Show

Feb. 23-25
at the Oregon Convention Center

For information about exhibiting, call (503) 682-5089 in the Portland area or (800) 342-6401 nationwide, and watch for updates.

Outdoor living trends find a home at 2007 YGP Show

YGPOregonians seize every opportunity to work and play outside, whether it’s a game of catch in the front yard or an afternoon planting flowers. This love of outdoor living — in any weather — brings together families, neighbors and communities, and it’s the cornerstone of the 2007 Yard, Garden & Patio Show.

Taking place Feb. 23-25 at the Oregon Convention Center, the 2007 show is branching out with more display gardens, more entertainment, and more tips, trends and ideas for creating beautiful outdoor spaces that can be enjoyed year-round. Die-hard gardeners who’ve waited all winter long will delight in the multitude of new plant varieties. And those who haven’t the foggiest idea where to plant Sarcococca hookeriana humilis will find lots of experts who will help them transform any outdoor space into a haven for relaxation and entertainment.

“In 2007 show attendees will be captivated with new and innovative show features,” said Suzanne Hankins, events and education director for the Oregon Association of Nurseries. “In addition to even more new plant material, this year’s show offers entertainment for all lifestyles and ages, including features and events that will touch each of our five senses.”

The 2007 show will feature 10 display gardens arranged to reflect a true neighborhood setting, with adjacent gardens presenting beautiful yet very livable outdoor designs. Proven Winners returns as display garden sponsor, providing gorgeous, colorful annuals and perennials that will hit garden centers in time for spring planting. Special effort will be made this year to identify plant varieties and provide “menus” that will help show-goers recreate designs at home.

Educational seminars will feature well-known local gardening celebrities and experts, along with nationally known authors and horticulturists such as C. Cole Burrell and Melinda Myers. The Demo Theater will return with a new name, new face and a host of entertaining and informative activities for every type of gardener. Additional show features include the popular Wine Pavilion, Remarkable Green Market and Kids Digs, which will include new elements to draw more children and families.

Produced by the OAN, the Yard, Garden & Patio Show is the largest garden show in North America produced exclusively by a nonprofit association and volunteers. The YGP is presented by ProGrass; additional sponsors include Proven Winners, Mutual Materials, Monrovia Growers, SunGro Horticulture and Garden World. For information about exhibiting, call (503) 682-5089 in the Portland area or (800) 342-6401 nationwide, and watch for updates.

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Willamette Valley series

Seminars run Tuesdays into December

The fourth annual Willamette Valley Green Industry Seminars is under way. The goal is to provide practical information for nursery and landscape professionals on culture and management of nursery stock and landscapes. The seminars run from 1 to 4:15 p.m. and continue each Tuesday through Dec. 12. All sessions will be held at the Oregon State University North Willamette Research and Extension Center, 15210 N.E. Miley Road, Aurora.

Attendees can look forward to the following topics:

  • Nov. 14 – Weed Management and the Pesticide Use Reporting System: Dr. James Altland, Oregon State University Extension, and Laurie Gordon, Oregon Department of Agriculture. ODA pesticide recertification credits applied for.
  • Nov. 21 – Water-Wise Nursery and Landscaping Practices: Amy Jo Detweiler, Linda McMahon and Neil Bell, Oregon State University Extension.
  • Nov. 28 – Trees Under Utility Wires: Randy Miller, Pacific Power, and Keith Warren, J. Frank Schmidt & Son Co.
  • Dec. 5 – Emerging Trends in Landscaping: Dr. David Sandrock and John Lambrinos, Oregon State University Horticulture Dept., and Mark Griswold Wilson, City of Portland Parks and Recreation.
  • Dec. 12 – Soil As a Determining Factor in Plant Health: Dr. John Hart, Oregon State University Dept. of Crop and Soil Science.

All sessions except Nov. 7 are eligible for 3.0 ISA CEUs. This series is organized and made possible by the generous support of these agencies and organizations: Oregon Association of Nurseries, Oregon Department of Forestry, Oregon State University Extension Service, Pacific Northwest Chapter of the International Society of Arboriculture, USDA Forest Service and Urban and Community Forestry.

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Visit our online store!

Classified information

A Digger ad is an economical way to reach your customers

Want to test the advertising waters in Digger, the OAN’s monthly magazine? A classified ad is just the ticket. For a nominal fee, your classified line or display ad will reach nearly 7,000 subscribers who look to Digger for information about the Oregon and Northwest nursery industry.

Why do we have so many employment, plant and services ads? The ads work, that’s why. And employment ads get added exposure on the OAN Web site with online postings. If you’d like a Digger classified ad to start working for you, or if you’d like information regarding display ads, contact Chris Sweet at the OAN office, (503) 682-5089 or or click on the Digger “Classifieds” link on the OAN Web site.

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New ad kits

All the information you need is in the 2007 Advertising Kit

If you currently advertise in OAN’s Digger or Directory & Buyers Guide, you should have received by mail the 2007 Advertising Kit. Inside you’ll find ad insertion order forms for Digger, August’s Digger: Farwest Edition and the Directory & Buyers Guide. Alternatively, you’ll be able to do all of your ad space reservations online.

The kit contains rates for display and classified advertising and specifications and deadlines for submitting ads. If you have not received your ad kit, please contact OAN advertising coordinator Chris Sweet at the OAN office and she’ll send one to you, or look for it online. Call Sweet if you have any questions regarding OAN advertising. Remember, as an OAN member, you receive a considerable break on advertising costs — another OAN member benefit. You can also get special price breaks for 6- and 12-time ad runs.

The entire Ad Kit and insertion order forms are available online by clicking on the Digger “Advertising” link on the OAN Web site.

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Expose yourself

Ask about our banner ad programs

Did you know you could buy banner ads on Check out the online version of the OAN’s Directory & Buyers Guide and see who is already taking advantage of this unique opportunity. Maybe you’d like to increase your exposure with a special online ad with the Digger feature articles link. Be the first one on the block to do so. Contact Chris Sweet at the OAN to inquire about online advertising opportunities.

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New hire

Advantage Oregon welcomes transportation assistant

Karen PinedaWelcome to the newest member of the Advantage Oregon team. Karen Pineda joins AO after relocating back to Oregon from Southern California, where she managed an office and truck-repair shop. As transportation assistant, Pineda’s primary focus will be to help shippers feel comfortable with the TMS (Transportation Management System) system and transaction troubleshooting. She’ll also handle some administrative functions, such as auditing and invoicing. “I’m looking forward to working closely with our program members to ensure that their shipments flow smoothly,” Pineda said.

AO General Manager Suelynn Callahan predicts that Christmas tree shippers will soon appreciate Pineda’s excellent customer service skills (and she speaks Spanish fluently, too). Advantage Oregon is ready to support the upcoming exodus of Christmas trees to eager stores and homes by utilizing its reliable carriers and online transportation management system. Pineda can be reached at the Advantage Oregon main number (503) 682-8938.

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Member Update Archives

Looking for a flier or topic from a past e-newsletter? Log in to our Web site and click on Members Only > Member Update, and you'll find an archive of our e-newsletters.

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