Member Update

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Send your bugs to OSU

Plant Clinic hires new entomologist

bee in flight

Melodie Putnam, director of the Oregon State University Plant Clinic, is pleased to announce the appointment of entomologist Jim Young to do insect and other arthropod identifications in-house. After Lynn Royce retired, samples were handled by the Oregon Department of Agriculture.

Young recently earned a Ph.D. from the University of Georgia, where he studied the Nantucket pine tip moth. As a student, Young made a large number of outreach presentations to schools, clubs and other audiences. Young can be reached by phone at (541) 737-1501.

Please send insects/arthropods for identification to:

Jim Young
Oregon State University Plant Clinic
1089 Cordley Hall
2701 SW Campus Way
Corvallis, OR 97331

Marketing

Let bygones be bygones

Time to embrace the newest OAN logo and name

The new OAN logoAre you using the newest OAN logo and name in your marketing materials and on your Web site? In 2003, the OAN introduced a new logo and changed the name of the association to Oregon Association of Nurseries. The staff at OAN noticed that some members are still using the old logo and name. In an effort to encourage the use of the appropriate logo and name, a CD with the OAN logos is available free of charge by calling the OAN office at (503) 682-5089 or e-mail Ann Murphy at amurphy@oan.org. The quickest way to get an updated logo is to visit the OAN website, under About the OAN/Logo Standards. A quick review of your marketing materials is a great way to start the new year!

JANUARY 20, 2007

In this Issue:

Issues Update

The Western Summit

The Farm Bill and state metal theft issues build support

Marketing

Sign-up under way

Le Tour des Plants 2007 plans are in motion

What are those gardeners thinking?

Garden Trends summary

It’s DBG time!

Get a head start on listings with electronic spreadsheet

Changes on the way for DBG

Expanded color advertising opportunities are available now

Association News

Get your name in the history book

OAN Celebrates its 75th Anniversary in 2008

OAN members present!

Take a look at what some of your colleagues are doing next month

Business

Report electronically

Pesticide Use Reporting System now operational

Crop insurance for smaller operations

Farm Risk Management: AGR and AGR-Lite

Advantage Oregon

Ship with AO!

Competitive rates and easy access offered

Going over the border?

Shipping reminder for nurseries exporting to U.S. neighbors

Education

Healing gardens

Horticultural therapy certificate program now accepting applicants

Pesticide Applicator Training in Spanish

Preparation for the state certification exam

Correction

Sustainable gardening symposium

Hardy Plant Society conference registration error


 

This month's fliers/downloads:

Le Tour des Plants

Participation form
(PDF format)

NAFTA Documents

NAFTA Certificate of Origin form
(PDF format)

NAFTA Certificate of Origin continuation form
(PDF format)

Horticultural Therapy

Certificate Program flier
(PDF format)

Pesticide Applicator Certification

Spanish training class flier
(PDF format)

Sustainable Gardening Symposium

Registration flier - corrected
(168K, PDF format)

Problems downloading?

Sign-up under way

Le Tour des Plants 2007 plans are in motion

Le Tour des Plants

Mark your calendars. The second annual Le Tour des Plants will take place Sept. 15-23. Produced by the OAN, recruitment starts now for participating garden centers. Deadline for completion of the participation form is March 15 (if you sign up before Jan. 30, receive 10 percent off the participation fee).

Le Tour des PlantsModeled after the popular wine-tasting tour weekends, the ultimate goal of Le Tour des Plants is to make fall as big a sales season as spring for Oregon’s garden centers.

In 2006, 29 garden center locations participated in the first Le Tour des Plants, and many reported a 40 percent increase in sales over the same period in 2005. Join the best of OAN member garden centers and specialty nurseries in the 2007 Le Tour des Plants. Fax or e-mail the participation form to Ann Murphy, (503) 682-5099 or amurphy@oan.org. Oregon wholesale growers wanting to work in partnership with Le Tour des Plants garden centers should contact Ann.

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What are those gardeners thinking?

Garden Trends Summary

The Garden Writers Association Foundation Garden Trends survey in November 2006 asked consumers nationwide why they chose to garden in containers and how gasoline prices would affect their summer travel plans.

flower pots

Container Gardening
Gardeners in the West, Midwest, South and Northeast were asked to choose between five reasons for gardening in containers: outdoor decoration, ease of watering, little or no garden space, portability and limited time. Nationally, the top three reasons for gardening in containers were: outdoor decorating (52 percent), easy watering (25 percent) and lack of space (23 percent). Regional differences were minor.

Travel plans
Survey respondents were asked to choose between four statements about how the increased cost of gasoline would affect their summer 2007 travel plans: travel plans would not change, travel less and work on home projects, travel less and work on home and garden projects, or travel less and work on garden projects. Nationally, 47 percent said that their travel plans would not change, 21 percent would travel less and spend more time on nongarden-related home projects. 17 percent said that they would travel less and spend more time on both home and garden projects, while only 9 percent planned to travel less and spend more time on garden projects alone. The only significant difference between national and regional preferences was the Northeast’s low preference (3 percent) for traveling less and working on garden-only projects.

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The Western Summit

The Farm Bill and state metal theft issues build support

Nursery association representatives from six Western states and Illinois, the American Nursery and Landscape Association and lobbyists from Cornerstone Government Affairs participated in a one-day meeting in Las Vegas to review and discuss the 2007 Farm Bill. The 2007 Farm Bill represents an important legislative opportunity, and the participating state associations and ANLA will work together to develop and assert a proactive, focused agenda. The group will inform other state associations about the meeting and invite their participation and support on those issues with national implications.

Consensus Issues for the Farm Bill

Western Summit participants agreed the following items were vital issues:

  • Broad systems approach toward plant pests and diseases, research, water quality and invasive species/plants regulations.
  • Funding for market development and expansion, research, better inspection and regulation.

Last week the OAN met with the USDA, both House and Senate Agriculture committees (majority and minority staff) and our entire congressional delegation. Over the next month, we will begin to write specific proposals and a “nursery bill” for our Western Summit partners to consider and endorse and for our congressional delegation to understand and support.

Metal theft bill

Over the past several months, the OAN has been working with agriculture, construction, utilities, railroads, metal recyclers and all levels of law enforcement to get agreement on what the problem is and what the solution may be concerning metal theft. The bill seeks general fund support rather than taxes on construction, agriculture and the metal recycling industry.

This bill was mentioned in Oregon Business Magazine as one of the most intriguing of the legislative session. We will continue to work to put teeth in the law and stem the tide of thefts on nursery and other property. For Jeff Stone’s full report, follow this link.

Note: you will have to log in to the Web site to view the Issues Update.

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It’s DBG time!

Get a head start on listings with electronic spreadsheet

It’s time again for members to submit their plant and product listings for the 2007-08 Directory and Buyer's Guide. Last year, over 20 percent of listers submitted their information via a customized Excel spreadsheet, instead of filling out the printed workbook/order form. Those members that used the spreadsheet last year will be able to get a head start, and should have already received an email with information on how to download their 2007-08 spreadsheet. If you didn't use the spreadsheet last year, but would like seeing how this streamlined method works, you can click here to download a sample spreadsheet (4.4 MB, Excel format). If you decide you want to save time and money (members who use the spreadsheet will get THREE free listings instead of one), click here to request your customized spreadsheet, and include your full company name in the email.

If you don't want to use the spreadsheet, the printed workbook/order forms will be mailed out in early March to all Regular and Associate members. Deadline for listings submissions is May 1, 2007. As a reminder, all OAN members are entitled to 1 FREE LISTING in the Buyers Guide section as a benefit of membership, but you must specify your plant, product or service. Free listings will not be automatically generated from your membership data. For more information, contact Beth Farmer at 503-682-5089 or bfarmer@oan.org.

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Changes on the way for DBG

Expanded color advertising opportunities are available now

We are planning some exciting changes for the 2007-2008 Directory & Buyers Guide to add value to members, advertisers and those that use it as a resource. As the book has grown in listings, so has its heft. Simply switching to a glossy paper will allow us to pack the same amount of information on the same number of pages into a thinner buyers guide. Plus, look for colorful editorial content written to reinforce the quality of Oregon plant material.

The new paper also opens up more opportunities for color advertising. For 2007-2008, we will be adding sections of color after each tab divider. Advertisers near the front and back covers will have the option of staying in their current position or moving to one of the newly available sections. The OAN Marketing Committee is evaluating more changes for future editions.

Space reservations are due May 1. Contact advertising coordinator Chris Sweet to secure your spot today!

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Get your name in the history book

OAN Celebrates its 75th Anniversary in 2008

OAN 75 yearsThe first meeting of the Oregon Association of Nurserymen took place Aug. 24, 1933. 2008 is just a year away, and the OAN is planning how to celebrate its 75th anniversary milestone. To honor 75 years of history, the OAN is working with Strategy Custom Publishing LLC to produce the official OAN 75th Anniversary Book. This special book will describe the development of the nursery industry in Oregon and the association’s contribution to Oregon’s economy over the past 75 years. This historical perspective will show how Oregon emerged into national and international nursery prominence.

The 75th Anniversary Book will be available early in 2008 to OAN members in Oregon. Miles McCoy (an OAN member, volunteer on the marketing and Yard Garden & Patio Show committees, and a former OAN staff member) is editor of the publication and has begun collecting historical information and photographs from OAN archives and members. If you have photos and stories you would like to share, please contact McCoy at (503) 657-7550 or by e-mail at miles@hevanet.com. Throughout the book, there will be opportunities for individual nurseries and companies to purchase historical profiles (advertisements) about your company, which will support the publication of the book. A representative from Custom Strategy Publishing will be contacting OAN members to inquire about their interest in purchasing a historical profile.

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OAN members present!

Take a look at what some of your colleagues are doing next month

As a member of the OAN, you have the opportunity to be a part of a strong community of local businessmen and women. Whether it’s through attending chapter meetings, joining a committee or lending your industry expertise in a seminar, you will gain the most benefit from the OAN by being involved.

See what some of your fellow members will be doing in February, or better yet, come out and support their efforts!

NW AG Show, Feb. 1

  • Dave Snell of Gales Creek Nursery will be speaking on “Making the Most of Your Irrigation Water.” Register online.

Yard, Garden & Patio Show, Feb. 23-25
YGP

The following members will be sharing their considerable knowledge with the gardening public:

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Visit our online store!

Report electronically

Pesticide Use Reporting System now operational

The Oregon Pesticide Use Reporting System (PURS) is now fully operational to those who need to report their 2007 usage. The electronic reporting system, operated by the Oregon Department of Agriculture, allows pesticide users to register and submit information to a secure Web site that will confidentially collect, summarize, and retain data.

Those required to report include any person who uses or applies a pesticide in the course of business, or for a government entity, or in a location that is intended for public use or access. Examples of pesticide users include those in agriculture, forestry, government agencies, utility companies, pest control companies, and landlords or managers of hotels, motels, restaurants and other business properties. Pesticide users need to begin keeping records of their usage for 2007 and electronically report it no later than January 31, 2008. Many users may choose to report at the end of each month rather than every time an application is made.

PURS is available at oregon.gov/ODA/PEST/purs_index.shtml. Additional information about the system and its requirements are also available on the Web site. Pesticide users who want to talk to a PURS specialist may contact ODA's Pesticides Division at (503) 986-4635.

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Crop insurance for smaller operations

Farm Risk Management: AGR and AGR-Lite

ODA believes that Adjusted Gross Revenue program called AGR-Lite is a good crop insurance product for most farms with gross revenues under $2 million. The AGR regular program is available in most areas for operations with over $2 million in sales.

Growers are encouraged to check out the policy if not already covered by this or other crop insurance on your operation. We have seen odd weather events and strange situations in recent years (voles in grass seed, molds and viruses in berries, flooding, etc.) with many growers facing losses and no insurance coverage. Crop insurance for many of the diversified crops and livestock operations in Oregon was limited in the past, but these new options provide almost everyone the opportunity to be insured regardless of what you grow, your production system, level of sales, or type of loss (see policy for details).

The improved Adjusted Gross Revenue Lite insurance program (AGR-Lite) now qualifies more farmers, protects against more hazards, and has generally lower premiums than other types of crop insurance coverage. AGR-Lite is a streamlined, whole-farm revenue protection policy, providing protection against low revenue due to unavoidable causes, including market fluctuations. For 2007, the maximum payout is $1 million. Producers can qualify as long as their average gross revenues don’t exceed $2 million per year.

Some features that distinguish AGR-Lite from other forms of crop insurance are:

  • It is a stand-alone policy.
  • It can be used as an umbrella over selected individual coverage.
  • It works for organic, high value varieties, dairy, aquaculture, and livestock.
  • It recognizes local market prices that may be higher than national prices.
  • It covers nursery, greenhouse, milk, wool, and honey.
  • It protects against low prices.
  • It protects direct-marketed production at realistic prices.
  • It gives individual protection based on your yield, quality and price history.
  • It covers otherwise uninsurable crops.
  • Record keeping is simple.
  • Premium is usually lower than other insurance plans.

Regional sales closing dates for these and other Multi-Peril Crop Insurance (MPCI) programs are:

Jan. 31: Deadline to obtain or change Adjusted Gross Revenue Pilot (AGR) insurance in Idaho, Oregon and Washington. Deadline to continue or change 2007 Adjusted Gross Revenue-Lite (AGR-Lite) insurance for existing policyholders.

March 15: Deadline for New Application/Enrollment Policies in Alaska, Idaho, Oregon and Washington. Final date to obtain or change all other Spring Seeded Crop insurance coverage.

For more information, contact your local crop insurance agent well before March 15. Crop insurance is sold and delivered solely through private crop insurance companies. A list of crop insurance agents is available at all USDA Service Centers throughout the United States or on the RMA Web site at http://www3.rma.usda.gov/tools/agents/.

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Ship with AO!

Competitive rates and easy access offered

Advantage OregonAdvantage Oregon is ready to support your shipping program. Competitive rates are now loaded into the AO web-based TMS system where Advantage Oregon program members can view them at any time.

AO staff is assisting shippers with system training and order setup so that loads are ready before shipping season is underway.

Based on valuable customer feedback, the TMS system was modified to make shipping through Advantage Oregon even easier. Call (503) 682-8938 to learn more about these changes and become an AO member.

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Going over the border?

Shipping reminder for nurseries exporting to U.S. neighbors

Nurseries shipping to Canada and Mexico are required to provide a Certificate of Origin to carry out the terms of NAFTA. NAFTA requires that, upon request, an importer must provide the Bureau of Customs and Border Protection with proof of the exporter’s written certification of the origin of the goods. The certification is essential to substantiate compliance with the rules of origin under the Agreement.

You may download the most up-to-date Certificate of Origin forms below, or visit forms.customs.gov for the online versions.

NAFTA Certificate of Origin form (16K, PDF format)

NAFTA Certificate of Origin continuation sheet (8K, PDF format)

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Healing gardens

Horticultural therapy certificate program now accepting applicants

Horticultural therapyRecognizing the therapeutic benefits of gardening, Legacy Health System and the American Horticultural Therapy Association offer a program designed to certify people in this specialty. Horticultural therapy and therapeutic horticulture work well for people in long-term care, day programs, assisted living, home care, vocational programs, offender and substance abuse programs, mental health services and recreational horticulture for special needs children and adults. Download a flier with more information about this program.

For an information-registration packet, contact thazen@lhs.org or (503) 413-6507 and leave your name and mailing address. Apply now for May-June interviews. Program begins September 2007.

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Pesticide Applicator Training in Spanish

Preparation for the state certification exam

Linn-Benton Community College is offering this class in Spanish, designed to give your Hispanic employees information and prepare them to take the state certification exam. The cost of the two-morning class is $75 (which includes all materials). All participants will receive an award of completion. Class will be held February 2 and 9, 2007, from 8 a.m. to 1:30 p.m., at the Albany Campus, in Siletz Room CC213. Class size is limited; reserve your space now by calling 541-917-4923. Please download the flier for more information.

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Sustainable gardening symposium

Hardy Plant Society conference registration error

The previous Member Update had a piece about the Hardy Plant Society-sponsored Grow Green Sustainable Gardening conference. However, the flier had an error in the registration address. The correct address is HPSO, Attn: Grow Green, 1930 NW Lovejoy Street, Portland, OR 97209-1504. Please see the new flier for more information.

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