Member Update

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Arbor Day

Celebrate trees

Arbor Week and Arbor Day

Oregon’s Arbor Week (April 1-7) is mostly over, but there is still time to sell and celebrate trees. National Arbor Day is April 27, and the United Nations Billion Tree Campaign lasts all year. The goal of the U.N. campaign is to raise awareness about deforestation, erosion, global warming and to plant 1 billion trees worldwide in 2007.

Plant for the Planet

To make up for the loss of trees in just the past decade, we would need to replant 321 million acres, which would entail planting approximately 14 billion trees every year for 10 consecutive years. It's easy to get involved, pledge a tree and plant it. Better yet, get all of your customers to buy a tree and pledge it! To see a longer article about the Billion Tree Campaign and some sales ideas, click here. For more information about the campaign go to: www.unep.org/billiontreecampaign.

APRIL 5, 2007

In this Issue:

Issues Update

March-April Government Relations Update

Legislative Session Issue 4

Education

Pesticide Applicator Training in Spanish

Pest & Disease Updates

New security rules affect growers exporting overseas

Marketing

Time is running out!

DBG and Farwest Edition deadlines are May 1

75th anniversary

OAN celebrates 75 years in 2008

Events

Opportunity on tour

Attention, wholesale nurseries!

Safety

April Safety Topic

First aid for heatstroke

Industry News

2008 crop insurance sales closing date

As seen in the Lawn and Garden Retailer

Early Spring Garden Trends summary


This month's fliers:

April Safety Topic

First Aid for Heatstroke (English)

Primeros auxilios en casos de insolación (Espanol)

Pesticide Applicator training - Spanish

Linn-Benton CC Flier

DBG and Digger Advertising

Directory & Buyers Guide ads

Digger: Farwest Edition ads

Problems downloading?

Pesticide Applicator Training in Spanish

Linn-Benton Community College is offering this class in Spanish, designed to give your Hispanic employees information and prepare them to take the state certification exam. The cost of the two-morning class is $75 (which includes all materials). All participants will receive an award of completion. Class will be held May 4 and 11 from 8 a.m. to 1:30 p.m. at the Albany Campus in Fireside Room CC211. Class size is limited; reserve your space now by calling (541) 917-4923. Please see the flier for more information.

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New security rules affect growers exporting overseas

The new rules in effect since March 12 require preinspection of each shipper's physical facility by a representative of the freight forwarding company and a fresh signature to ship as a "known shipper" :

Known Shipper

Current rules already require that the shipper’s name, physical address (no P.O. Box numbers), contact name, telephone number and an established/verified business payment or credit history be on file. The new rules also require an established business relationship between the parties consisting of a shipping contract signed by both the Shipper and the Consignee that was executed at least seven calendar days prior to the shipment date. The known shipper status is required to send freight on a passenger airplane such as the direct flight between PDX and the Tokyo Narita airport or PDX and Frankfurt, Germany (without known shipper status, air freight can be shipped only via cargo planes).

The other new requirement is for the Transportation Security Authority to preinspect all cargo freight scheduled for transport on a passenger airplane (each box is opened at the airport and contents are examined).

The following links give some information from TSA on the air cargo changes.
http://www.bwicargo.com/2007/TSA%20Letter%20_February%202007_.pdf
http://www.tsa.gov/what_we_do/layers/aircargo/07102006_changes.shtm

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Issues Update

March-April Government Relations Update

The third month of the 2007 legislative session has been going strong, but signs of partisan cracks are beginning to emerge. Votes on the war in Iraq, the Healthy Kids Agenda (health care) and same-sex marriage have taken center stage. Bills that affect the nursery industry, such as labor, water and land use, all are lurking and may come forward at any time.

Keep an eye out for legislative "VOTE ALERTS" for both state and federal bills. Your voice can and must be heard on issues that affect your business.

So far, 2,841 bills have been introduced, and the OAN has tagged 304 that we will follow very closely. If other bills emerge and have any sort of impact on the nursery industry, we will evaluate and help shape the legislative proposal.

Issues on deck: metal theft bill, budget and tax issues, along with bills that involve broader agricultural matters, such as water, land use, labor and immigration.

For the full report, check out this month's Issues Update.

Note: you will have to log in to the Web site to view the Issues Update.

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Time is running out!

DBG and Farwest Edition deadlines are May 1

Don’t miss out on getting your display advertising in two of the year's biggest publications. May 1 is the advertising deadline for the 2007-2008 Directory & Buyers Guide (DBG) as well as Digger: Farwest Edition, the official magazine of the Farwest Show in August. Your magazine ad will reach show attendees in addition to Digger’s regular subscribers, and the DBG will be seen by thousands of the industry's top decision makers.

Reserve your ad space today. The deadline is not far away, and after May 1, you’ll have to wait another year. To reserve your ad space online, fill out this online ad insertion order form for Digger, or this online ad insertion order for DBG. To mail or fax an insertion order, print this form for DBG or print this form for the Farwest Edition of Digger and mail or fax it to Chris Sweet, OAN advertising coordinator. The publications department fax number is on the form. Call Chris at the OAN office if you have questions.

May 1 is also the deadline for submitting plant, service and supply listings for the DBG. All OAN members are entitled to one free listing, and those who opt to complete the listing workbook using the Excel version will receive two additional free listings. Contact Beth Farmer at bfarmer@oan.org to request the electronic workbook. Please note that we do not automatically include your free listing; you must let us know under which heading you want your listing to appear.

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75th anniversary

OAN celebrates 75 years in 2008

A commemorative book will be published to celebrate the OAN’s 75th anniversary milestone. We’re looking for historical photographs and stories to celebrate Oregon’s long history with the nursery industry. If you have photos or stories you are able to share, please contact the book’s editor and OAN member, Miles McCoy, Always Marketing. He can be reached by calling (503) 657-7550 or by e-mail at miles@hevanet.com.

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April 2007


First Aid for Heatstroke

Download this month's flier for valuable information about symptoms, prevention and treatment of heatstroke.

First Aid for Heatstroke (English)
(PDF format)

Primeros auxilios en casos de insolación (Espanol)
(PDF format)

You can find more fliers and posters for download at our Safety & Health Handouts page.

Note: you will have to log in to the Web site to view this Members Only page.

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Opportunity on tour

Attention, wholesale nurseries!

Le Tour des Plants, the fall garden center promotion produced by the OAN, presents an opportunity for wholesale nurseries to work closely with OAN member garden centers to offer fresh plant material, new introductions and workshop resources. Le Tour des Plants is a garden center excursion, free to the gardening public. It takes place Sept. 15-23, with the goal of increasing fall sales for OAN member garden centers, strengthening relationships between retail members and wholesale nurseries, and inspiring the gardening public.

You’re encouraged to work directly with the participating garden centers and retail nurseries. A current list can be found on the OAN Web site. Perhaps you could provide a collection of plants offered only during Le Tour des Plants as a “Garden to Go” or offer a workshop on new introductions and how they can be effectively used in the landscape.

Display gardens also are a good way to showcase your plant material and educate the public about plant combinations and new plants. Monrovia and Terra Nova Nurseries opened their gardens last year, and hundreds of people turned out to view them. If you have a display garden you’d like to open for one or more days during Le Tour des Plants, contact Ann Murphy at (503) 682-5089 or amurphy@oan.org.

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2008 crop insurance sales closing date

USDA’s Risk Management Agency (RMA) reminds growers that Tuesday, May 1 is the final date to renew current policies on 2008 Nursery Multi-Peril Crop Insurance (MPCI) in Idaho, Oregon and Washington. This is also the final date to obtain the Pilot Nursery Grower’s Price Endorsement (NGPE) in Oregon and Washington.

Nursery insurance participation continues to grow in the Pacific Northwest, with over $455 million in coverage under the Federal MPCI program for crop year 2006, compared to $384 million for crop year 2005. Working with nursery and landscape associations, growers and the insurance industry, RMA enhanced and improved the nursery policy for crop year 2006 and beyond.

MPCI Nursery insurance provides protection for wholesale nurseries producing and marketing nursery plants grown in standard containers or in the field. Coverage is based on a plant inventory value report (PIVR) declaring a value of insurable plants (the lower of a nursery grower’s own prices or prices contained in a Plant Price Schedule maintained by USDA).

The nursery insurance program now provides growers the flexibility to obtain a valuable risk management tool that specifically fits their business plan. Local crop insurance agents are available to provide program details specific to a grower’s inventory. A list of crop insurance agents is available at all USDA Service Centers throughout the U.S. or at the website address: http://www3.rma.usda.gov/tools/agents/.

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Upcoming chapter events:

Central Oregon Chapter

Christmas Tree Chapter
Jeff Stone - Legislative update

Clackamas Chapter
Mac McCarter - "Eating Soup With a Fork"

Emerald Empire Chapter
Ann Murphy - Gain Some Marketing Momentum

Greenhouse Chapter

Mt. Hood Chapter
Randy Duncan - labor and employment, immigration and unionization
Next month: Pioneer Dinner

Retail Chapter

Sunset Chapter
Next month: beer and bratwurst tasting event

Willamette Chapter
Sound Decisions for a sustainable future, Annual plant sale

As seen in the Lawn and Garden Retailer

Early Spring Garden Trends summary

The Garden Writers Association Foundation just released its Early Spring Garden Trends survey. This survey asked gardeners where they planned to shop for plants and what they planned to buy.

Garden centers and local merchants are beginning to edge out mass merchants as places to get spring garden plants. This supports a trend toward quality over price, with 50 percent of households surveyed saying they choose best quality plants, and 25 percent saying they choose price over quality when making plant purchases.

Other trends show consumers spending more on lawn and grass (42 percent), followed by perennials (36 percent), annuals (34 percent), vegetable and fruit plants (32 percent), and trees and shrubs (27 percent). Ease of care and color continue to dominate criteria for plant selection (46 percent), with plant size and price trailing (23 percent and 31 percent, respectively).

When it comes to garden-related products labeled organic or natural, consumers say they are more inclined to buy organic or natural plant food (28 percent), garden fruits and vegetables (29 percent) and potting soil (25 percent). Twenty-three percent say they would buy organic or natural labeled pest control products, while one in five prefer to buy organic or natural labeled vegetable seeds, garden mulch and flowering plants, trees and shrubs.

This spring, a third of consumers will use the Internet to research plant or product information (34 percent). Only one in 10 expect to use the Internet to purchase plant materials or seeds, purchase gardening supplies, or for garden design inspiration.

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Member Update Archives

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