Sharpton to give featured presentations at Farwest
The 2016 Farwest Show announced that garden center design and renovation expert Judy Sharpton will be a featured presenter at this year's show, set for August 25–27 at the Oregon Convention Center in Portland.
Sharpton is an industry leader in garden retail with 35 years' experience in advertising and promotion and the owner of Growing Places Marketing. She is also being featured as one of the "Farwest Fanatics" in this year's Farwest ad campaign.
"Judy's participation in this year's show underscores our commitment to independent garden retail," OAN Director of Events Allan Niemi said. "Her expertise and experience has made a positive impact in this key segment for decades and we're thrilled to have her as part of our program."
Registration is now live for the 2016 Farwest Show. Click for more details on Sharpton's scheduled presentations.
USDA report: Snowpack melting at record speed
Low precipitation and high temperatures in the Pacific Northwest this spring have caused a record drop in western snowpack levels, according to a new report (PDF) by the U.S. Department of Agriculture's Natural Resources Conservation Service (NRCS).
In western states, snowmelt accounts for the majority of seasonal water supply. With peak streamflow arriving weeks earlier than normal this year, these signs may not bode well for future water availability.
Read the full
forecast (PDF) or view information by state.
Members invited to Open House and Member Benefits Fair
All OAN members are invited to an Open House where they can meet the association staff, as well as various providers of exclusive member benefits — including free legal advice, competitive OAN-endorsed health coverage, the Trucks to Trade Shows program, and discounts on fuel, office supplies, Farwest Show booths, advertising and more!
The Open House and Member Benefits Fair will be held from 4–6 p.m. Wednesday, May 18 in the Dick Joyce Conference Room at OAN, 29751 SW Town Center Loop West, Wilsonville, Oregon. Drop in anytime. Refreshments and light snacks will be provided.
This event is a great opportunity for networking and finding out how you can get more from your OAN membership. For planning purposes, please RSVP by Monday, May 16 to Allison Pennell at 503-682-5089 or email@example.com.
Star Roses and Plants acquires Fall Creek's BrazelBerries
The purchase by Star Roses and Plants of Fall Creek's BrazelBerries branded collection of ornamental berry plants was announced last week.
"The BrazelBerries brand has grown tremendously from its inception a few years ago to a top retail berry brand in our industry," Steve Hutton, president of Star Roses and Plants, said. "It is exceptional in every respect, from the genetics to the brand design and execution to the first-rate marketing. We are fortunate to be able to add it to the ranks of our existing leading brands, Knock Out and Drift roses."
The sale agreement includes only the BrazelBerries line, not the company or its other assets.
Read more (PDF)
More scientific data needed about neonicotinoids
Greenhouse Management magazine conducted a Q&A with Jill Calabro, AmericanHort's research and science programs director. She expressed concern about the nursery industry's ability to compile enough solid scientific data, which will be used to inform the EPA's risk assessments of neonicotinoids.
"It's very unclear what EPA will do with regard to ornamentals," Calabro said. "They haven't stated their plan of attack. So we are very concerned."
Earlier this year, EPA released a risk assessment of imidacloprid's impact on pollinators. This preliminary risk assessment fulfilled EPA's commitment to the national Pollinator Health Task Force. A full ecological and human health assessment will be released in December 2016.
OSU publishes updated guide on hazelnut pests
OSU Extension Service has published the "2016 Hazelnut Pest Management Guide for the Willamette Valley." The 16-page publication is free to download; it includes hazelnut-specific pest control recommendations covering herbicides, fungicides and integrated pest management strategies.