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Member Update: 05_25_16
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Transportation committee kicks off nine-city tour, Martha Stewart sources thousands of trees from JLPN, Tell the Research Committee your research needs and priorities, more.
Welcome to the Oregon Association of Nurseries weekly Member Update
May 25, 2016    |     IMPORTANT DATES     |     ADVERTISE

Article highlights nursery industry's recession recovery

The Great Recession of 2007–08 cut the nursery industry's revenues by almost 40 percent, but today sales of plant material have almost rebounded to pre-recession levels, according to a story published last week by the Portland Tribune.

OAN members Rod Park, owner of Park's Nursery in Gresham, and Dan Nelson, owner of Hans Nelson & Sons Nursery in Boring, are quoted in the article, as is OAN Executive Director Jeff Stone.

"I think over the last 18 to 24 months we've seen signs of improvement," Stone said. "I think this is the first year where it's really coming back. We're starting to see shortages of plant material in the marketplace."

The interviewees tempered their optimism by also voicing concern about labor shortages, rising labor and transportation costs, and uncertainty about the economy in general, serious factors which could inhibit future growth.

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Transportation committee kicks off nine-city tour in Salem — tonight!

The Oregon Legislature's Joint Committee on Transportation Preservation and Modernization announced the schedule for a series of nine meetings to discuss state and local transportation needs with community leaders and the public across the state. The committee will hold its first meeting at 5:15 p.m. Wednesday, May 25 at the Oregon State Capitol (900 Court St. NE, Salem).

The OAN encourages members to attend these meetings and make their voices heard. "Getting product to market is critical," OAN Executive Director Jeff Stone said. "Unfortunately, the state's outdated transportation infrastructure is hindering that process."

"Oregon's highways, bridges, ports, and rail connections need repair and modernization," committee co-chair Rep. Caddy McKeown (D-Coos Bay) said. "These meetings will give our committee members an opportunity to listen to Oregonians from across the state identify local transportation needs, and to build support for a comprehensive plan that will keep our economy moving and build a brighter future for Oregon."

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Gross receipts tax would harm employment, according to state analysis

A proposed statewide gross receipts tax on Oregon businesses would raise $3 billion for the state annually, but would reduce employment growth by a net amount of 20,000 jobs over the next five years, according to an analysis (PDF) by the state Legislative Review Office.

The tax measure is currently known as Initiative Petition 28, but has yet to be assigned a formal ballot number. Backers have turned in more than 130,000 signatures and need only 88,184, meaning it is likely to be on the November ballot.

The measure would tax businesses based on their total sales, rather than just profits. As such, it would resemble a sales tax, but instead of showing up on retail receipts, it would be charged to the business. Analysts expect many businesses would pass the cost on to their customers in the form of higher prices.

Certain industries would be exempt, as would benefit corporations that agree to socially responsible practices, and businesses with annual sales of less than $25 million. Critics of the tax say that businesses selling high-volume, low-margin goods would be hit the worst, as would those selling products that pass through many different hands on their way to the end consumer.

Martha Stewart sources thousands of trees from JLPN

JLPN Inc., a wholesale grower of bare-root and container-grown trees, recently sent a substantial shipment of plant material to Bedford, New York, the site of Martha Stewart's farm.

The media mogul featured JLPN in several blog posts — Planting Many, Many Trees at the Farm and Potting Thousands of Trees. She also posted about the allee she planted utilizing Marley's Pink Styrax, a new pink weeping Japanese Snowbell introduced by JLPN.

Wilbur Ellis

Lane Forest Products

Leonard Adams


Jordan Ramis

Register for the Farwest Show

Looking for work in the Green Industry?

Advertise here!

Webinar: How to Turn Your Trade Show Booth into an ATM

FREE for valued Farwest Exhibitors! Don't miss this great opportunity – space is limited! Exhibition at trade shows often represents roughly one third of B2B marketing budgets. Expenses from booth fees to staff and travel can be a large cost to your organization. Are you maximizing your efforts at trade shows to get the marketing impact and sales to offset these costs and generate revenue and new customers beyond that?

We are excited about the show this coming August and want you to be successful so we have "shanghaied" expert Ron Rosenberg to help you with your marketing and ensure this year is one of your best yet at Farwest! Last year the show grew, attendance increased and this year is going to be even better. Are you ready to achieve far more from your exhibition at Farwest?

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OAN Open House and Member Benefits Fair draws a crowd

New and long-time OAN members from around the region converged at the OAN offices last week to learn about exclusive member benefits in a social setting.

Jordan Ramis PC gave details about the free legal advice benefit, while Providence Health & Services and Leonard Adams Insurance provided information about the competitive OAN-endorsed health coverage plans; other vendors included Supervised Fuels, Staples, the Farwest Show and Digger magazine.

If you missed last week's event, another Open House will take place from 4–6 p.m. Wednesday, June 29 in the Dick Joyce Conference Room at the OAN offices (29751 SW Town Center Loop West, Wilsonville, Oregon). Join us for snacks and light refreshments while networking with nursery industry leaders and learning more about the benefits of belonging to OAN. Please RSVP by Monday, June 27 to Allison Pennell at 503-682-5089 or

Thank you to all of our Benefit Partners!

Tell the OAN Research Committee about your research needs and priorities

The OAN Research Committee would like to gain a better understanding from the diverse community of OAN members about our industry's research needs and priorities, so we can get the best return on our investment in research. The survey only takes a few minutes. Please take a moment to provide your feedback.

Take the survey

Sign up by June 1 to get Duffers Classic discount

The 27th annual Duffers Classic Golf Tournament, sponsored by Jordan Ramis PC, is scheduled to take place at the Stone Creek Golf Club in Oregon City, Oregon, on Thursday, June 9.

A benefit for the Oregon Nurseries' Political Action Committee, the event is a great way to reconnect with friends, have a lot of fun, and support a strong nursery industry voice in Salem and Washington, D.C. And, if you sign up before June 1, you'll save $10 off the regular registration fee of $109!

Sign up now

Register for New Products Showcase by June 3

Are you introducing a new product in 2016? Is it more reliable, easier to use, less expensive or just plain revolutionary? Would you like to show it off in an exclusive gallery where it can gain targeted exposure from thousands of attendees?

If you answered "Yes" to any of the above, then the New Products Showcase at the Farwest Show is the place your product should be — and be seen. Gain exposure on the show floor, in the Farwest Edition of Digger magazine and online at

Apply today

Inviting Vines Garden Party & Tour takes place this weekend

On Saturday, May 28, clematis enthusiasts will congregate for the ninth annual Inviting Vines Garden Party & Tour. This day-long event includes private tours of two private gardens, plus a visit to the Rogerson Clematis Garden and Greenhouse at Luscher Farm in Lake Oswego. The day includes refreshments, presentations, and the opportunity to purchase clematis merchandise. Tickets are $20.

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HRI scholarship applications due next week

The Horticultural Research Institute (HRI) is currently accepting scholarship applications for the 2016–17 school year. Scholarships are available for students who are seeking a lifelong career in horticulture. Applications must be completed using the HRI online application form; the deadline to apply is May 31, 2016.

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Pioneer Dinner to honor legacy nurserymen and women on June 28

The Mt. Hood Chapter will once again pay tribute to our nursery pioneers — those men and women over the age of 60 with more than 20 years in the nursery and greenhouse industry — at its annual Pioneer Dinner on Tuesday, June 28.

This year's theme is "Luau Party," so put on your most colorful Hawaiian shirt and dig into the dinner buffet featuring tropical fruit, Kalua pork, chicken teriyaki and sweet rolls! Dinner is complimentary for nursery pioneers and kids under 18; $25 for all other attendees. OAN members from all chapters are invited.

Festivities kick off at 5:30 p.m. at Persimmon Country Club (500 SE Butler Rd., Gresham). Please RSVP by June 13 to Rhonda Boni-Burden at 360-772-3082 or or register online.

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Ship and save with OAN Trucks to 2016 Summer Trade Shows

The OAN is coordinating trucks to two summer trade shows — Cultivate'16 and IGC Chicago — and we are forming a waitlist for a third, IGC Baltimore.

Trucks to Trade Shows

Space is limited and reservations are on a first-come, first-serve basis. To make a reservation, fill out the order form and send it to Ali Pennell ( or fax it to 503-682-5099). For questions, contact Ali at 503-582-2010.

Read more

Important Dates

Duffers Classic Golf Tournament
JUNE 9 - The 27th annual Duffers Classic Golf Tournament is scheduled to take place at the Stone Creek Golf Club in Oregon City, Oregon, on Thursday, June 9. A benefit for the Oregon Nurseries' Political Action Committee, the event is a great way to reconnect with friends, have a lot of fun, and support a strong nursery industry voice in Salem and Washington, D.C. Sign up before June 1 and save $10 off the regular registration fee of $109! Sponsorships available. More Info »

Biological pest management workshop in English & Spanish
JUNE 15 - "Jump on the Biocontrol Bus: Introductory Biological Pest Management for Nurseries & Greenhouses" will train field and greenhouse growers in beginning methods of biological control. The workshop and educational tour/demonstration will be offered in English and Spanish, and will take place at the OSU North Willamette Research & Extension Center (NWREC), located at 15210 NE Miley Rd., Aurora, Oregon. Pre-registration is required. More Info »

Farwest Show
AUGUST 25-27 - Register now for the Farwest Show, taking place Thursday–Saturday, August 25–27, at the Oregon Convention Center in Portland. The show is growing; last year's attendees met over 400 exhibitors from across the globe and connected with over 6,000 industry professionals. This year is on track to be even better.

Registration offers range from a $5 admission for OAN members on up to combination tickets that help you save big. All include an early bird discount if you register now. More Info »

In case you missed it...

Administration to increase threshold for overtime exemption

Judge overturns Josephine County ban on GMOs

Lawmakers seek support for expanded H-2B visa program

National Garden Bureau supports the healing power of plants

Judy Sharpton to give featured presentations at Farwest

USDA report: Snowpack melting at record speed

More scientific data needed about neonicotinoids

OSU publishes updated guide on hazelnut pests

Video outlines Oregon's mandatory sick leave law

Farwest Show registration goes live

Farwest Show announces keynote speaker

Oregon horticultural sales hit $932 million for 2014

OAN Resource Guide

OAN Resource Guide

For our valued members, we have put together the 2016 OAN Resource Guide — a free download for members only.

This 20-page PDF will help you get more from your OAN membership investment. It includes the full list of current OAN board, staff, chapter and committee contacts for the 2016 membership year. In addition, it has information about the member benefits that are available to you.

Download the Guide


Ready to grow your business with OAN Publications and Events?

Our range of respected publications and engaging events provide valuable opportunities to strategically deliver your message and help achieve your sales and marketing goals. From print to digital to in person at the Farwest Show, we can help you find the best way to reach key nursery industry decision-makers through advertising and sponsorship. And as an OAN member you receive exclusive discounts and can save even more with our frequency discount for multiple ads. Download our Media Kit for all the details and contact Blair Thompson at 503-582-2012 or to discuss how OAN advertising and sponsorship can help your business grow.

The 2016 OAN Media Kit is now available
Download the OAN Media Kit
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© Copyright 2016 Oregon Association of Nurseries
29751 SW Town Center Loop W., Wilsonville, OR 97070
Ph: 503.682.5089 | 888-283-7219 | F: 503.682.5099 | ♦

Email your story ideas, tips and comments to Curt Kipp, Director of Publications and Communications, or call him at 503-582-2008.

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