Farwest Seminar Spotlight: Tips on motivating and selling to Millennials
As part of its retail education track, the 2015 Farwest Show will shed light on the economy's most influential generation — Gen Y (aka Millennials). Retail guru
Anne M. Obarski will deliver a seminar titled "Gen Y: How to Motivate, Manage, and Sell to Them!" Garden centers need to better understand this market segment, which wields more spending power and stronger opinions at an earlier age.
In addition, Obarski will present a second seminar, "Customer Service Touchpoints: Make Every Connection Count!" She will point out where garden retail, and even producers, must focus to avoid any and all parts of your customer service falling through the cracks.
"Successful garden retail is an ongoing, dynamic effort," said Allan Niemi, director of events at the Oregon Association of Nurseries, producers of the Farwest Show. "The retail education at this year's show will give garden centers valuable tools and knowledge to keep pace with the ever-changing consumer, pointing the way to increased sales and profit."
Welcome to OAN's new members
Three new companies joined the Oregon Association of Nurseries in July. To these new members, welcome!
Thanks to new state funds, OSU stepping up recruitment of several research positions
According to a report published by Capital Press, Oregon State University plans to recruit an entomologist who specializes in slug research as part of a broader hiring spree made possible with added money from state lawmakers. The Oregon legislature recently approved $14 million in additional funding for OSU's agricultural experiment stations, extension service and forest laboratory over the next two years.
The Oregon Association of Nurseries was a supporter of House Bill 5024, which not only increased extension funding but will also help pay for creation of a pollinator diagnostic center at OSU.
Little known about Pacific Northwestern native pollinators
According to Gail Langellotto, associate professor of horticulture at Oregon State University, scientists have "surprisingly very little" data available about Western Monarch butterfly migrations and losses of bumble bees. In a story published last week by OregonLive.com, Langellatto gave background and perspective on the role individual gardeners can play in saving native pollinators.
Enter AIPH International Grower of the Year Awards by Sept. 11
The International Association of Horticultural Producers (AIPH) invites growers of ornamental crops anywhere in the world to enter to compete for the coveted Gold Rose. There are three entry categories: finished plants and trees, young plants, and cut flowers and foliage.
Any horticultural producer — not just AIPH members — can nominate growers for each category or growers can nominate themselves. For more information, visit www.aiph.org/groweroftheyear or email email@example.com.
Plant donations and volunteers needed for scholarship fundraiser
The OAN Clackamas Chapter's annual plant sale at the Clackamas County Fair is a fundraiser for scholarship funds and the Small Grant Award Program. This year, the sale is scheduled to take place Friday–Sunday, August 21–23.
Proceeds from the sale will help fund three scholarships offered through the Oregon Nurseries Foundation: the Clackamas Chapter Award, and the Ed Wood and Larry Fitzgerald Memorial Awards. The chapter also sponsors the Small Grant Award Program, which funds requests for horticultural supplies from area community colleges and high schools. Download the flyer for details. For more information, contact Tom Brewer at 503-686-8448 (firstname.lastname@example.org) or Alex Cooper at 503-710-0539.
Download the flyer for details
Register for the Farwest Show
Register today for the biggest green industry trade show in the West. The 2015 Farwest Show takes place Aug. 27–29 at the Oregon Convention Center in downtown Portland.
By attending, you will find far more to see, make far more connections with thousands of top industry professionals, and gain far more ideas. Bundle your Expo Pass with tours, seminars, pesticide classes or the Equipment Innovation Day, and save.
International Trials Conference
♦ August 24-27 - If you conduct or use plant trials, register for this cutting-edge conference focusing on the latest research and techniques of trialing annual, perennial and woody plants.
♦ August 27-29 - The 2015 Farwest Show is far beyond what you've come to expect from a green industry show. At Farwest — the biggest show in the West — you'll find far more to see, make far more connections with thousands of top industry connections, and gain far more ideas. Farwest: Far From Ordinary.
Farwest Equipment Innovation Day
♦ August 25 - Field demos and product innovations in action!
♦ August 26 - Grow your success and competitive advantage. Discover new varieties. Meet new growers and suppliers. Explore new ideas. And meet other wonderful people and leaders in our industry.
Farwest Keynote Speaker: Ron Rosenberg
♦ August 27 - Award-winning marketing and customer service expert Ron Rosenberg will bring his brand of business and professional development to Farwest to help growers, retailers, landscapers, wholesale buyers and suppliers discover hidden opportunities and then take action for positive outcomes. Free to registered Farwest attendees.
Farwest Pub Crawl
♦ August 27 - Join our "beer sherpas" and explore the best that Portland's local craft brewers have to offer! This fun networking event is open to all Farwest participants.
Deporting criminals priority of new immigration enforcement programs
New coalition lobbying to raise Oregon minimum wage to $13.50
Photos from Pioneer Dinner are now online
Energy Trust increases greenhouse rebate amounts
Latest unemployment figures a mixed bag
New studies suggest bee health has improved globally
Lawsuit: Texas denying birth certificates to U.S.-born children
Disposal of blighted boxwoods is important
'Rural Living Field Day' to be held August 22
Grow Wise, Bee Smart™ website launches
Incredible edibles to star at Farwest Growers Showcase
Reminder: Take the IR-4 Ornamental Horticulture Survey
Armitage to deliver keynote address at 2015 International Trials Conference
Second annual Equipment Innovation Day set for Farwest Show week
Get the most out of your membership with the 2015 OAN Member Resource Guide
Looking to grow your business? Want to make the most of your marketing dollar? OAN offers a full portfolio of respected publications, events and electronic media that help you reach your targets, your way. As an OAN member, you get exclusive discounts on ads and sponsorships, and you can save even more by buying into multiple publications or issues. Download our 2015 Media Kit today for all the details. To schedule your ads for 2015, contact the OAN at 503-682-5089 or email@example.com.
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Ph: 503.682.5089 ♦ 888-283-7219 ♦ F: 503.682.5099 ♦ firstname.lastname@example.org ♦ oan.org
Email your story ideas, tips and comments to Curt Kipp, Director of Publications and Communications, or call him at 503-582-2008.
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