Member Update

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Heads up, retailers

Chance for free guru visit with your OAN Convention registration

Ride the WavesThe 2006 OAN Convention has something for everyone, but retailers will definitely not want to miss a chance to meet with garden center design expert Judy Sharpton, owner of Growing Places Marketing. With more than 20 years of experience in advertising and promotion, Sharpton’s company specializes in store design, renovation and branding programs exclusively for independent retail garden centers in small to medium-size markets. She will talk about a shrinking industry and what you can do inside your garden center to improve business.

Best of all, the early bird gets the worm. The first seven (7) retail members to register for convention get a free 45-minute consultation with the retail guru herself!

The OAN Convention will take place Sept. 21-23 at the Salishan Spa & Golf Resort,, located in beautiful Gleneden Beach on the Oregon coast.

This year’s keynote speaker and workshop leader will be Bob Negen, who will discuss ways to get the absolute most from your customers, as well as how to develop your biggest competitive edge — a top-notch staff. Negen, who has presented at both the American Nursery & Landscape Association’s Management Clinic and Ohio Florists Assocation Short Course, will share a dynamic and compelling program with to-the-point information you need to bring more people to your door, service them better and make more money.

Save the date! Registration will be available in June.

Trucks to Trade Shows

Popular program expands

The OAN’s Trucks to Trade Shows program is a popular benefit that helps members ship fresh plant material in a cost-effective manner to the largest industry trade shows in the country. This year, the program expanded to ship material to 10 trade shows, up from seven in 2005, and served 64 OAN-member nurseries and brokers. New shows added this year were Idaho Horticulture Expo, NorCal Spring Trade Show and SNA.

The program would not be successful without the support of the nurseries willing to host the loads to the show. A special thanks to Advanced Ornamentals Inc., Alpha Nursery Inc., Bizon Nursery Co., Evergreen Nursery, Fairdale Nursery, Glenn Walters Nursery and R & H Nursery for their ongoing support of this program, the industry and the OAN.

The Trucks to Trade Shows program will be heading east this summer to deliver plants to PANTS in Atlantic City and SNA in Atlanta. Information for these shows will be available on the OAN Web site this month.

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Issues Update

USDA Rural Development is there for us

OAN Government Relations Director Jeff Stone examines the agency and the good it can do for the nursery industry. Check it out here.

Note: you will have to log in to the Web site to view the Issues Update.

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Le Tour de Plants

Fall retail event gears up

Le Tour de PlantsDetails are falling into place for Le Tour de Plants, the first-ever fall garden center and retail nursery promotion sponsored by the OAN. Dates for Le Tour de Plants are Sept. 16-24. An aggressive marketing program utilizing TV, print, radio, direct marketing, public relations initiatives and other promotional activities — including an OAN presence at Gardenpalooza April 1 — is being planned. Garden centers and retail nurseries are being recruited for six garden center tours up and down the I-5 corridor, from Ashland to Sandy and Canby to St. Helens.

Le Tour de Plants is an opportunity for retail and wholesale nurseries to increase sales with the ultimate goal of making fall as important as spring to the home gardener. Le Tour will also offer ample opportunities to inspire and educate gardeners while promoting awareness of Oregon’s nursery industry.

Building partnerships between the retail and wholesale segments of the industry is an additional benefit of the promotion. Wholesale nurseries with new plant introductions and fall and winter interest plants, display gardens and/or experts available to conduct workshops are encouraged to complete the wholesale nursery "Expression of Interest" form and return it to Ann Murphy, OAN director of marketing. Monrovia, for example, is planning to offer a Le Tour de Plants collection, a combination of plants that work well together in the garden.

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Legal Access Q&A

When is small claims court a good option?

Legal AccessJordan Schrader PC, the OAN’s legal counsel, talks about the ins and outs of small claims court, including how much time a case might take and how to file a claim. Check it out here.

Note: you will have to log in to the Web site to view the Legal Access feature.

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Arbor Day grows

Promotion now fills entire month

Historically, the OAN has coordinated tree seedling giveaways to fifth-grade classrooms throughout Oregon to raise awareness of Arbor Day. With each passing year, fewer classrooms have been choosing to participate. So this year, the OAN is supporting tree awareness in a different way: providing seedlings to the Oregon Garden for its fifth-grade Earth Day activities and encouraging the purchase of trees in local garden centers throughout the month of April.

D. Wells Nursery and J. Frank Schmidt & Son Co. provided more than 500 conifer and deciduous tree seedlings for educational outreach at the Oregon Garden. Oregon Community Trees is working with local garden centers to offer a new campaign called “Plant a Tree Today for Tomorrow.” Twelve tree walks are being coordinated by OCT and its partner organizations, Oregon Department of Forestry, Oregon Forest Resources Institute and the World Forestry Center. For more information on Arbor Month activities, visit

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Feed the hungry

PAR program takes off

Plant A Row for the Hungry is a people-helping-people project designed to help home gardeners grow fresh produce to share with food-relief agencies in their communities. With hunger and food insecurity at serious levels in Oregon and Washington, gardeners can make a big difference by growing fruit, vegetables, herbs and edible flowers, and sharing part of their harvest.

Independent garden businesses in Oregon are sponsoring PAR projects by encouraging and rewarding customers who donate fresh produce, by growing gardens and containers of edibles at their sites and by serving as the link between gardeners and food banks. They act as produce drop-off sites, and they deliver donated produce directly to local food banks, which then distribute the food to hungry people in their communities.

Plant A Row for the Hungry is a project of the Garden Writers Association. More information about this international project is available at or by contacting Elizabeth Petersen, chair of Plant A Row for the Hungry in Oregon, at

Metro publishes the Food Donation Resource Guide for Clackamas, Multnomah and Washington counties. These guides list food banks and kitchens that accept fresh produce. The Metro Web site also lists information about donating fresh food. Go to, then follow the links to recycling› fork it over› Where can I?. Once there, you can enter your location, and a list of nearby food-relief agencies will come up.

These garden centers are proud to sponsor Plant A Row for the Hungry:

  • Al’s Garden Center (Woodburn, Sherwood and Gresham)
  • Bauman Farms (Gervais)
  • Cornell Farms (SW Portland)
  • Dennis’ 7 Dees (Lake Oswego, SW Portland and SE Portland)
  • Drake’s 7 Dees (SE Portland)
  • Farmington Gardens (Beaverton)
  • Fresh to You Produce and Garden Center (Stayton)
  • Garden Fever (NE Portland)
  • Larsen Farm Nursery (Hillsboro)
  • Nichols Garden Nursery (Albany)
  • Portland Nursery (Portland: SE Stark and SE Division)
  • Squirrel Heights Gardens (SE Portland)
  • Territorial Seed Company (Cottage Grove)
  • Tillamook County Master Gardeners Association (Tillamook)
  • Tom’s Garden Center (Albany)
  • Valley View Nursery (Ashland and Medford)

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‘Revolve or Evolve’

Symposium looks at sustainable design, among other topics


April 7
7:30 a.m. to 5 p.m.

World Trade Center 2
121 S.W. Salmon St., Portland
Happy hour in the Sky Bridge Terrace will follow the symposium at 5 p.m.

$100 for ASLA members
$150 for nonmembers

$45 for ASLA members
$55 for nonmembers

For registration information, visit
ASLA's Web site.

“Revolve or Evolve — Where to Now?” will explore how designers, developers and citizens can preserve the Pacific Northwest’s greatest qualities while allowing for economic growth. The event is sponsored by the Oregon Chapter of the American Society of Landscape Architects.

Main topics of the one-day symposium include “Social Capital and Our Legacy of Community Activism,” “Economic Development and Sustainable Design,” “Art and Ecological Restoration” and “Designing for People.” The April 7 symposium will be followed by a day of tours on April 8, including the Columbia River Gorge, private residential gardens, Portland’s urban legacy and a sustainable design tour.

Bob Stacey, executive director of 1000 Friends of Oregon, will serve as the event's keynote speaker. His nonprofit organization works with Oregonians to enhance quality of life by building livable urban and rural communities, protecting family farms and forests, and conserving natural and scenic areas.

Symposium registration will also include a plated lunch event with a lively panel moderated by OPB morning host April Baer. The panel, titled “Our Stake in Designing Portland’s Future,” will be composed of Carol Mayer-Reed, Bruce Warner, Dennis Wilde, Don Rood, Carl Abbott and Jan Semenza.

The event will take place from 7:30 a.m. to 5 p.m. at World Trade Center 2, 121 S.W. Salmon St. in Portland. Happy hour in the Sky Bridge Terrace will follow the symposium at 5 p.m.

Registration is $100 for ASLA members or $150 for nonmembers (includes plated lunch). Tours are $45 for ASLA members or $55 for nonmembers (includes boxed lunch). For more information and to download registration information, visit

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Insurance deadline

RMA’s nursery growers MPCI due date is May 1


Monday, May 1, is the final date to obtain:

  • 2007 Multi-Peril Crop Insurance in Idaho, Oregon and Washington.
  • Pilot Nursery Grower’s Price Endorsement in Oregon and Washington.

USDA’s Risk Management Agency reminds Pacific Northwest nursery growers that Monday, May 1, is the final date to obtain 2007 Multi-Peril Crop Insurance in Idaho, Oregon and Washington. This is also the final date to obtain the Pilot Nursery Grower’s Price Endorsement in Oregon and Washington.

The Pacific Northwest’s nursery insurance numbers continue to grow, having over $384 million in coverage protection under the federal MPCI program for crop year 2005. Through a collaborative effort between nursery and landscape associations, growers, the insurance industry and USDA RMA, nursery producers enhanced and improved nursery policies for crop year 2006 and subsequent crop years.

MPCI provides protection for wholesale nurseries producing and marketing nursery plants grown in standard nursery containers or in the field. Coverage is based on a plant inventory value report, declaring a value of insurable plants (the lower of a nursery grower’s own prices or prices contained in a Plant Price Schedule maintained by USDA). The insurance provides protection against damage resulting from an insurable cause of loss occurring during the insurance period, including adverse weather conditions, fire, wildlife, earthquake, volcanic eruption, failure of or reduction in power supply, failure of irrigation water supply or a loss in values because of an inability to market the plants due to an insurable cause of loss.

The Pilot Nursery Grower’s Price Endorsement program permits nursery growers who purchase buy-up coverage to insure specific plants at prices higher than those shown on the Eligible Plant List/Plant Price Schedule. Currently only available in Oregon and Washington, producers must purchase this endorsement at the time they apply for coverage.

Several nursery insurance program improvements provide growers the flexibility to obtain a valuable risk management tool that specifically fits their business plan’s needs. Local crop insurance agents are available to provide program details reflective of a grower’s nursery inventory. A list of crop insurance agents is available at all USDA Service Centers throughout the U.S. or at

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Invasive species

Council seeks professional input

The Oregon Invasive Species Council is asking for input from professionals in members organizations such as the OAN if there are any potential invasive threats that should be identified and studied by the Oregon Department of Agriculture for possible inclusion to the OISC’s 100 Worst Threats List. This is the list of species that the ODA works diligently to exclude from Oregon.

If you are aware of risks and threats from potentially invasive species, the ODA and the OISC asks that you contact them at (866) INVADER or visit Risks are not limited to invasive plant species and also encompass microbes, mammals, reptiles, amphibians and invertebrates.

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Hebe and Cistus discussion

Tuesday, May 30
9-11 a.m.
North Willamette Research and Extension Center
15210 N.E. Miley Road, Aurora

Cost is $25 per attendee.

Please RSVP to Jan Egli at
(503) 678-1264 Ext. 10

Hebe and Cistus

Researchers will reveal results from trials at NWREC

Please join Dr. James Altland and Neil Bell from 9 to 11 a.m. on Tuesday, May 30, to discuss ongoing Hebe and Cistus research at the North Willamette Research and Extension Center. Research on these two genera have been ongoing since 2000 and 2004, respectively. This is an opportunity to hear about results on growth, cold hardiness and flowering, as well as various other aspects of production and landscape use. Both of these plots will be at their peak of flower in late May, so it is a good time to see an array of varieties in bloom. Come see the plants, talk with the research leaders and your fellow growers and take pictures in an informal workshop. Light refreshments will be provided.

Cost is $25 per attendee. Please RSVP to Jan Egli at (503) 678-1264 Ext. 10, or For more information, contact Neil Bell at (503) 361-2671 or NWREC is located at 15210 N.E. Miley Road in Aurora.

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Credit card processing

New program gives members a break on service

For more info...

Call Janelle at Affiniscape:
(800) 644-9060 ext. 6971
or sign up online.

The OAN Board of Directors has negotiated and approved a discounted merchant program for members of the Oregon Association of Nurseries. Now OAN members will receive reduced fees to accept Visa and MasterCard payments from customers. All processing fees have been streamlined, not just the rate.

The OAN credit card program offers competitive pricing, saving 15 percent to 25 percent on average, with no application, set-up, programming or other start-up fees. In addition, there are no minimum-processing requirements, no contracts or cancellation fees, along with the ability to have a seasonal account. This program is only available to association members.

We hope you will take advantage of the new OAN credit card program. If you are already accepting credit cards, please call and compare! Not only will you profit from the switch, but your participation also benefits the Oregon Association of Nurseries.

Money may not actually grow on trees, but with the new OAN program we can help you get a little more from what you grow. To find out more about the OAN merchant program, call Janelle at Affiniscape, (800) 644-9060 ext. 6971 or visit

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Credit Handbook

Get the book that will help you get your money

Have your customers ever been slow to pay you? Or worse yet, have you had customers who simply will not pay, no matter what you do? The OAN and the law firm of Jordan Schrader PC have teamed up to develop the Credit Handbook for the Oregon Association of Nurseries. The cost of the book is $89 for members and $119 for nonmembers. Call the OAN office at (503) 682-5089 or follow this link to an order form to request your book today.

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Advantage Oregon hire

GM on board to lead transportation effort

Suelynn CallahanThe OAN has hired Suelynn Callahan to lead Advantage Oregon, a transportation management services corporation that will provide long-haul freight management services to Oregon producers and processors of perishable products. Callahan brings 20 years of logistics and supply chain industry experience to the general manager position, which she began in March. She works from the OAN’s headquarters in Wilsonville.

Callahan’s hiring is the next tangible step in putting the Advantage Oregon plan into motion. The goal of the collaborative framework is to leverage the enormous freight-buying power of Oregon agricultural shippers and use the latest in transportation management software to reduce shipping costs, increase efficiencies and improve service, all to the benefit of out-of-state nursery stock buyers.

“I took this job because Advantage Oregon represents a once-in-a-lifetime opportunity,” said Callahan, who from 2001-2004 served as president of N.I. Logistics American Corporation, a niche logistics company specializing in comprehensive customer service to smaller shippers. “Advantage Oregon is a new tool that Oregon growers can use to take cost out of the logistics equation and improve service to their customers.”

Callahan is already busy overseeing the work of two industry consultants who are assisting with the development and initial rollout of Advantage Oregon’s business plan. In August 2005, the Oregon Legislature passed legislation that Gov. Ted Kulongoski signed into law that appropriated $600,000 in the form of a forgivable loan to support the launch of Advantage Oregon. The OAN Board of Directors worked with a team of consultants in the fall of 2005 to develop the Advantage Oregon plan.

Callahan lives in Oregon City with her family. She grew up in Canby, and her father was a partner in a small rhododendron nursery in addition to being a land appraiser.

“Through Advantage Oregon, agricultural shippers can combine their seasonal shipping needs with shippers in other seasonal sectors, and together we can develop a year-round business opportunity that’s attractive to trucking firms,” said John Aguirre, OAN executive director. “Significant freight volume over the greatest number of months possible will mean better freight rates and service.”

The OAN and other ag sectors realize that over the long term Northwest agriculture producers cannot succeed on quality or price alone. “We have to think about adding value to our product,” Callahan said. “A major part of that value equation is making certain that growers can ship product economically, that trucks are available when needed and that all of this is convenient to buyers.

“Our immediate goal is to make nursery stock a more attractive freight opportunity for motor carriers and to deliver to growers and their customers better service and price. If agricultural shippers want to succeed in the future, then they need to own the logistics equation, take out cost and improve service. And, that’s what Advantage Oregon can deliver.”

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May 1 is your last chance

DBG, Digger: Farwest Edition ad deadline approaching fast

DBGDon’t miss out on getting your display ad in the 2006-2007 OAN Directory & Buyers Guide and Digger: Farwest Edition, the official magazine of the Farwest Show in August.

In addition to display advertising, your Directory & Buyers Guide listings and payment are due May 1. The OAN hands out 2,000 of the books at the Farwest Show alone and this year expects to distribute another 8,000 copies. Remember, members get a discounted rate on ads and listings. This is one publication you do not want to miss as it is a resource for buyers of nursery stock and related products and services. In early March, DBG listing workbooks and display ad forms were sent to OAN members and businesses with prior year’s listings. For listing questions, contact Beth Farmer at the OAN office (

A Farwest Edition display ad will reach show attendees — attendance has averaged 14,000 in recent years — as well as Digger’s regular subscribers. Insertion order forms are available at

Reserve your ad space today. The deadline is not far away, and after May 1, you’ll have to wait another year to get in the Directory & Buyers Guide and the triple-size August issue of Digger magazine. To reserve your ad space in either publication, contact Chris Sweet, OAN advertising coordinator, at (503) 682-5089 or

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Retail Nursery GuideLet the map be your guide

2006 retail map proves to be another hit

Consumers snapped up a total of 11,000 copies of the Oregon’s Retail Nursery Guide at the 2006 Yard, Garden & Patio Show in February, and demand for the retail maps have not slowed down. Gardeners who heard about the map through the show, through radio and television coverage or through news articles generated from an OAN press release have been sending a steady stream of requests to the OAN office. Thousands of maps have been requested by chambers of commerce, and OAN retailers with a free listing on the guide asked for thousands more to hand out to customers. More are being distributed through events, at the Oregon Garden and through Realtors who have requested batches of maps for distribution to clients and potential clients.

The OAN printed 40,000 copies of the guide and expects them all to be distributed by summer. If you would like copies to display, please contact Mary McLaughlin ( at the OAN office.

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Intern info

OAN Web site lists nursery internship opportunities

Want to advertise your nursery internship program and attract the best young horticultural minds out there? Let the OAN know about your program and add your listing to the OAN’s internship bank. Available by visiting and clicking Nursery Industry Career Center > Internship Programs.

If you have information you would like to add, please contact the OAN office.

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Whole lotta learning

Area colleges offer convenient courses to help you get ahead

If you’re looking to learn about irrigation systems, pesticide safety or any other horticulture-related topic, chances are there’s a class for you at one of the area community colleges.

The OAN Web site has convenient links to them all. Just visit and click on Nursery Industry Career Center > College & University Programs. Scroll down to Oregon Community Colleges and follow the links.

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Hall of Fame

Smith, Heaters will be honored May 12

Don’t miss the OAN Sunset Chapter and Oregon Nurseries Hall of Fame dinner cruise on Friday, May 12, aboard the Portland Spirit on the Willamette River in downtown Portland. Help celebrate the induction of Clint Smith of Four Mile Nursery and Jim and Shirley Heater of Silver Mountain Christmas Trees into the Hall of Fame. The event honors the Oregon nursery industry and those individuals who have been instrumental in its development and recognition.

Cost per person is $50. Seating is first-come, first-served, and the deadline to register is May 1. Boarding begins promptly at 6:30 p.m., and the ship departs at 7 p.m. You must bring a photo ID to board, and no packages are allowed on the ship. To register, visit and follow the calendar link. You will also find important information about parking due to the construction on Naito Parkway. Call Peter Steadman at (503) 868-7292 for more information.

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Pioneer Dinner

Industry icons recognized May 16

Be sure to mark Tuesday, May 16, on your calendar to attend the Mt. Hood Chapter’s annual Nursery Pioneer Dinner at Persimmon Country Club. Come and honor the individuals who began the nursery industry in the state. A social hour will begin at 6 p.m., followed by a buffet dinner at 7 p.m. Cost is $25 per person, but the event is complimentary for Oregon nursery pioneers — anyone over the age of 60 with 20-plus years in the nursery industry. Follow this link to registration information. Contact Claire Eischen at (503) 491-8487 or at

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InnoTech Conference

Discover Oregon’s booming agriculture and natural resource economy

How would you like to meet innovative Oregon growers, find out how technology is changing the way the agriculture and nursery industries are doing business, join a discussion with planning, marketing, academic and policy leaders, discover what’s being made, grown, traded and sold in Oregon and beyond, gain access to valuable local, state and national resources, discover the art of innovating new value-added products through partnerships with government, industry and academic resources, and bring your questions to ask the experts?

You can do all of the above at the Oregon InnoTech Conference on Thursday, April 20, at the Oregon Convention Center in Portland. Under the title of “Oregon Grown Innovation: Introducing the New Agriculture Economy,” presented by the Oregon Science & Technology Partnership, the event will run from 9 a.m. to noon. Join the exciting workshop featuring guest speaker Katy Coba, director of the Oregon Department of Agriculture, and meet a panel of innovative Oregon growers, including Tom Fessler of Woodburn Nursery & Azaleas, Kurt McKnight of Ever Fresh Fruit Company and Gary Willis of Gorge Delights.

For more information, please view the attached flier. To register, please contact Kristen at or (503) 353-4409 for a free registration pass.

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Copyright © 2006 Oregon Association of Nurseries