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Sustainability Initiative: Agenda and Participant Bios
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OAN Sustainability Summit

October 13, 2010
8:30 a.m. - 6:00 p.m. / $30
Hayden's Lakefront Grill, Tualatin, OR

Agenda and Participant Bios

8:30 – 9:00 Coffee & bagels / Networking / Welcome
9:00 – 9:45 Driving forces behind the sustainable product market (Part 1). How can Oregon Nurseries differentiate themselves from others? What market advantages are available within the sustainable realm? Pivot Group will provide an overview of the research they have been doing regarding sustainable product consumer trends.

Pivot Group is an Oregon-based research and marketing agency focused on technology, telecom, nurseries and non-profits. Services include surveys, marketing support, branding, advertising/graphic design, and web development. The agency provides pro bono work for select organizations focused on helping vulnerable children (orphan care, trafficking, and related). For more information, visit
9:45 – 10:30 Driving forces behind the sustainable product market (Part 2). Steve Shropshire (OAN council) and Jeff Stone (OAN Executive Director) will highlight legal and legislative developments in the area of sustainability.

Steven L. Shropshire is the managing shareholder at Jordan Schrader Ramis PC in Lake Oswego, Oregon, and serves as legal counsel to the OAN. He is a member of Jordan Schrader Ramis's Dirt Law® practice group, which includes the firm’s agri-business practice. Steve and the other members of the agri-business team regularly advise both the OAN and many individual OAN members on issues of importance to the nursery industry. Steve holds a J.D. with a certificate in Environmental and Natural Resources Law from Lewis & Clark Law School.

Jeff Stone is the new OAN Executive Director and was most recently the OAN Government Relations Director. In his role as Government Relations Director he was responsible for the association's political activities, was treasurer for the Oregon Nurseries Political Action Committee (ONPAC), and kept OAN members informed of legislative and regulatory developments affecting the nursery and greenhouse industry.
10:30 – 10:50 Break
10:50 – 12:15 Sustainability across the green industry: a conversation regarding the direction of Sustainability within Horticulture. Hear what landscapers and nursery professionals are seeing and what businesses are doing to meet demands.

Steve Varga (discussion panel leader) is Chief Horticulturalist at ProGrass and holds a B.S. degree in landscape horticulture from Colorado State University. He has worked in the nursery, botanic garden and maintenance business for the last 27 years. His specialties include plant health care, natural planting concepts, pruning and the study of plant cultural requirements. He has gained great perspective on environmental demands after working with landscape plants in all four corners of the U.S.

Terrill Collier is owner, operator and president of Collier Arbor Care which employs 25 and has over 3,000 clients. He holds a B. S. degree in entomology from Oregon State University. He is an expert in the implementation of integrated pest management and plant health programs, and is managing one of three pilot sites for the Sustainable Sites Initiative which is developing a certification program for landscape practices.

Tom Fessler is co-owner of Woodburn Nursery & Azaleas, Chairman of the Oregon Board of Agriculture and former OAN President. Woodburn Nursery & Azaleas has implemented many sustainable practices over the years including water recycling, using IR poly on their plastic houses, twin wall polycarbonate on heated greenhouses, shade and energy curtains in heated houses, and computer controls.

Jeff Freeman is the Marketing and Supply Manager for the Northwest’s largest agricultural inputs supply cooperative Wilco-Winfield. He has a BS in Agricultural Business Management with a Minor in horticulture form Oregon State University. He has worked in many facets of nursery production and sales early in his horticultural career. Working in the crop nutrient and crop protection supply business for the last 17 year he has focused on innovation that provides value to a vast array of growers.

Mulysa Melco is a landscape designer and coordinates the Planscaper design program for Dennis’ Seven Dees Landscaping and Garden Centers. She began her 17-year horticulture career working in garden centers, designing and building gardens through her own business, and teaching environmental arts and horticulture. She earned a master's degree in landscape design and garden history from the University of Minnesota, interned at Kew Gardens, and recently became certified in Permaculture Design.

Gisele Schoniger is the Category Manager and Organic Gardening Educator at Kellogg Garden Products and has been in the garden industry for 33 years. She holds a degree in Ornamental Horticulture from California Polytechnic University in San Luis Obispo. She has owned an interiorscape company, worked for the CA Department of Agriculture, practiced as a horticultural therapist and established a top-selling organic gardening product line in California.
12:15 – 1:30 Lunch break with overview of what the Oregon Wine Board is doing to address the sustainable market and consumer demands

Hannelore Buckenmeyer is Sr. Project Director for the Oregon Wine Board. She earned her Bachelor of Arts in International Affairs from George Washington University and her MBA from New York University's Stern School of Business. She leads a variety of marketing initiatives including the development of the Oregon Certified Sustainable Wine® program, the Oregon Viticulture Database, AVA maps of vineyards and wineries and all website development.
1:30 – 3:15 Translate sustainability into savings and profit (Part 1). PGE will provide an overview of energy efficiency technologies and programs, and information on how you can start saving money.
3:15 – 3:35 Break
3:35 – 4:45 Translate sustainability into savings and profit (Part 2). Learn how you can tap into Energy Trust of Oregon programs and resources, and about best management practices with high value and fast ROI.

Doug Heredos joined Cascade Energy Engineering after 11 years in the high tech industry, managing the development of new products for embedded computing. Doug now manages the Small Industrial and Agriculture Initiative for Energy Trust of Oregon, where he has focused on efficiency in irrigation, compressed air, and greenhouses. Doug holds a degree in mechanical engineering from the University of Illinois and an MBA from Portland State University.
4:45 – 5:00 Wrap Up Discussion
5:00 – 6:00 Reception
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