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Member Update: 07_02_14
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OAN Member Update: July 2, 2014
Welcome to the Oregon Association of Nurseries weekly Member Update
July 2, 2014     |     EVENTS     |     ADVERTISE

Tree-huggers needed for world record attempt on July 12

Friends of Trees, the non-profit organization that plants trees in the Portland-Vancouver, Salem and Eugene-Springfield metro areas, is organizing an attempt to break the world record for tree hugging. The "Hug a Tree" event will take place from 2–4 p.m. on Saturday, July 12 at Hoyt Arboretum in Portland.

Oregon held the Guinness Book world record until this past June 5, when 2,001 people hugged trees in a park outside Kathmandu, Nepal, to claim a new world record on World Environment Day. The previous record for the world's largest tree-hugging event was set in July 2013, when 936 people gathered in Portland.

» Sign up here.

OAN office will be closed Friday, July 4

The OAN office will be closed on Friday, July 4, in observance of the Independence Day holiday. We hope you get to enjoy a safe, fun and relaxing day filled with food, family, festivities and fireworks (in whatever order you prefer). The OAN office will be open again and ready to serve you on Monday, July 7.

State Treasurer Ted Wheeler will visit with OAN members on July 8

Oregon State Treasurer Ted Wheeler will be the guest speaker at the next meeting of the OAN Government Relations Committee. The committee helps shape public policies that benefit OAN members and protect member interests with legislators and regulators in Salem and Washington, D.C.

The meeting will begin at 1 p.m. in the conference room at the OAN offices, 29751 S.W. Town Center Loop West, Wilsonville, Oregon. All members are invited to attend and ask questions. Those attending are asked to RSVP to Jeff Stone at

More bee deaths reported

Two more mass bee die-offs occurred in northwest Oregon last week, according to a report by the Statesman Journal.

A beekeeper's entire colony died suddenly in the Sandy area, and bees were found dead under flowering linden trees in Beaverton. State agriculture officials, the Oregon State Beekeepers Association, the Xerces Society and scientists from Oregon State University all are involved in investigating the deaths. There is no evidence at this time that the incidents are related.

» Read the full story.

Debuting Farwest Equipment Innovation Day — August 19

New for Farwest 2014! On Tuesday, August 19 — two days before the opening day of the Farwest Trade Show seminars and expo — attendees can experience new equipment in action and see how innovative growers implement automation to enhance their production efficiency.

Equipment Innovation Day will give you the opportunity to compare equipment manufacturers and talk with innovative-minded growers. Demonstration areas at two nurseries will showcase Farwest equipment exhibitors demonstrating their newest products. The nurseries also will share production innovations they utilize in their day-to-day operations.

» More information at

Labor Department appeals 'hot goods' case

The U.S. Department of Labor (DOL) is seeking to appeal a ruling that held the agency unlawfully coerced Oregon farmers with its "hot goods" authority, according to a report published by Capital Press. Earlier this year, a federal judge invalidated financial settlements between DOL and two blueberry farms because the farmers signed the deals under economic duress.

» Read the full story.

Promote your Farwest Trade Show specials for free!

Create a show special or discount for your customers at the Farwest Trade Show and send it to us here. You will be featured online at, and your company will be highlighted with a special icon in the Show Guide. This exposure not only gives your current and future customers incentive to come see you at the show, but it is also an easy way to market your company for free.

» Complete the Show Special form.

USDA launches website for new farmers

The U.S. Department of Agriculture (USDA) launched a new website dedicated to helping new and beginning farmers and ranchers. Topics are organized under six main tabs: getting started, education and assistance, access to land and capital, managing risk, protecting the environment, and expanding business.

"Growing the next generation of agriculture has never been more exciting or more urgent than it is right now," the website states. "And as the average age of farmers and ranchers in America continues to rise, the question of how we build our bench in agriculture becomes ever more important."

When first career ends, farming often follows

A story recently published by the New York Times documents former professionals who have turned to farming after their first career has come to an end. Some are retired and seeking a way to supplement Social Security, while others have been laid off and are starting out on a new career path.

This trend was recognized by the White House's 2013 Economic Report of the President, which noted that "the average age of U.S. farmers and ranchers has been increasing over time." One-third of beginning farmers — defined by the federal government as having been in business fewer than 10 years — "are over age 55, indicating that many farmers move into agriculture only after retiring from a different career."

Register today for the Farwest Trade Show

Register today for the largest green industry trade show in the West. The 2014 Farwest Trade Show takes place Aug. 21–23 at the Oregon Convention Center in downtown Portland. By attending, you can renew connections, learn valuable new ideas, source new products, and discover new innovations for your business. Bundle your Expo Pass with tours, seminars, pesticide classes or the new Equipment Innovation Day, and save. Register now and grab the early bird discount to save more.

» Register Today!

New guide helps market gardening to Millennials

"There are more Millennials than Baby Boomers, and this generation has the power to spend more than $200 billion a year," Suzy McCoy of Garden Media Group said in a press release announcing the publication of her new guide, "How to Market Gardening to Millennials." The guide explains who Millennials are (members of the generation born from about 1980 onward), and how garden businesses can connect with these "digital natives."

» Download the guide.

Get the word out with Farwest Trade Show sponsorships

Farwest Trade Show sponsorships are a great way to increase awareness, visibility and brand enhancement of your products and services at the premier nursery industry trade show. Sponsorship packages can be creatively customized to deliver relevant interaction with targeted professionals that build strong, lasting business partnerships.

Contact Chris Sweet at to design a sponsorship package to fit into your existing marketing and communications programs.

OAN Events

Farwest Trade Show
 ♦ August 21-23 - Find it all at Farwest. The largest green industry trade show in the West! Register today!
     ♦ August 19 - Equipment Innovation Day
     ♦ August 20 - Tours
     ♦ August 21-23 - Seminars
     ♦ August 21 - Keynote Speaker - John Stanley
     ♦ August 21 - Young Nursery Professionals
     ♦ August 21 - Pub Crawl
     ♦ August 22 - Women in Horticulture

In case you missed it...

ODA suspends tree care company's license over bee deaths

Proven Winners offers scholarship program

Free tickets to the Farwest Trade Show are in the mail

Oregon grass seed featured on World Cup soccer fields

Robinson Nursery featured on 'I Am Oregon Agriculture' blog

Bailey Nurseries to host annual expos in July and August

OSU statewide services seek budget boost

Watch out for hollyhock weevils and European pine shoot moths

Nursery industry rebounding, according to Portland Tribune

EPA opens public comment period on buffer zones for five pesticides

Stone appointed to Task Force on Pollinator Health

OAN a leader in YES on Oregon Safe Roads campaign

Oregon launches loan program for young farmers

Save with OAN's preferred insurance provider

Travel firm organizing nursery tour of Brazil

Revised plant shipping rules lower regulatory burden

Advertise in the OAN Member Update

OAN Exposure Channels: A great place to grow

Are you looking to stay visible and gain new customers? OAN events, publications and websites offer fantastic exposure at an excellent price. OAN members save the most, with discounted ad and sponsorship rates. Buy into multiple publications, or multiple issues of Digger, and save even more. To lock in your ads for 2014, contact advertising and sponsorship account manager Chris Sweet at 503-682-5089 or

» Download the OAN Media Kit

The 2014 OAN Media Kit is now available
  Wilbur Ellis

Lane Forest Products

Jordan Ramis

Leonard Adams


Advertise here!

© Copyright 2014 Oregon Association of Nurseries
29751 SW Town Center Loop W., Wilsonville, OR 97070 ♦  Ph: 503.682.5089 ♦ F: 503.682.5099 ♦ E: ♦ W:

Send us your story ideas, tips and comments to publications manager Curt Kipp via e-mail, or call him at 503-582-2008.
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