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Member Update: 08_11_15
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Blair Thompson hired as new OAN advertising and sponsorship account manager, Retailers wanted! Have Fun and Win Prizes in the Farwest Merchandising & Container Contests, more
Welcome to the Oregon Association of Nurseries weekly Member Update
August 11, 2015    |     EVENTS     |     ADVERTISE

Cattle stampedes to top of Oregon's ag commodities list

For the first time in 20 years, there's a new leader among Oregon's diverse agricultural commodities in terms of production value. At an estimated worth of $922 million, cattle and calves took the top spot with a record-breaking year in 2014 — up 38 percent from the year before. Greenhouse and nursery products remained strong in the number two slot with a value of $830 million — up 11 percent from $746 million over the previous year.

Oregon's agriculture industry produces more than 220 commodities. The top ten list ranked by production value includes the following:

  1. Cattle and calves, $922 million
  2. Greenhouse and nursery products, $830 million
  3. Hay, $703 million
  4. Milk, $656 million
  5. Grass seed, $449 million
  6. Wheat, $302 million
  7. Potatoes, $164 million
  8. Hazelnuts, $129 million
  9. Pears, $127 million
  10. Wine grapes, $118 million

The numbers indicate that Oregon agriculture continues to be a major economic contributor to the state. The overall estimate for total production value in 2014 is about $5.4 billion, which is roughly unchanged from the past couple of years. The 2014 statistics show Oregon now has 34,600 farms, down slightly from the previous year, with an average size of 474 acres. Oregon leads the nation in production of Christmas trees, hazelnuts, grass seed, blackberries, Boysenberries, black raspberries, storage onions and potted florist azaleas.

Based on continued strong prices in 2015, the cattle category is expected to approach or exceed one billion dollars, a figure reached only once before. Greenhouse and nursery products totaled $1.039 billion in 2007.

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OAN hires Blair Thompson as new advertising and sponsorship account manager

The Oregon Association of Nurseries is pleased to announce the hiring of Blair Thompson as its new advertising and sponsorship account manager. He will be responsible for selling advertising in Digger, Nursery Guide, Nursery Guide online, Member Update and other OAN publications. He will also work on sponsorship sales, including the Farwest Show.

Most recently, Blair worked for the Pacific Northwest office of the U.S. Tennis Association, which is located in Beaverton. He served a variety of roles in marketing and communications, including advertising and sponsorship sales. Prior to that, he was an account manager for Print Media Productions in Beaverton. Blair holds a bachelor's degree in journalism from the University of Oregon.

"I'm very excited to join the Oregon Association of Nurseries team and looking forward to utilizing my skills and experience to help OAN members achieve their business goals," he said.

Any company wishing to grow their brand through ads and sponsorships is encouraged to contact Blair at 503-682-5089, 503-582-2012 direct, or

Deadline: Register by Friday for the International Trials Conference

Registration closes this Friday for the International Trials Conference, which will be held Monday–Thursday, Aug. 24–27 in Portland.

The cutting-edge conference is held biennially. This year only, it's being held in conjunction with the Farwest Show, which is Aug. 27–29. The conference focuses on the latest research and techniques of trialing annual, perennial and woody plants. Tours are also included. Registration is required, and is open to all industry professionals who have interest in plant trialing.

The registration includes Thursday seminars at Farwest, and admission to all three days of the Farwest expo. For more information and to sign up, go to

Register Today!

Wilbur Ellis

Lane Forest Products

Jordan Ramis

Leonard Adams


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Retailers wanted for Farwest merchandising and container contests

The Farwest Show has stepped up its offerings for retail attendees, and show organizers would love for participating retailers to be part of the action! Two of last year's retail showcases — Merchandising Match and Chopped! Container Garden Competition — were huge hits and have been brought back for this year's show. Participants will once again battle it out in short competitions to prove their skills and take home prizes.

But we can't do it without you! We are looking for retailers to participate in the competitions. Four spots are available for merchandising and four for the container garden contest. Competitions take about 30–45 minutes and winners are announced right away! Merchandising Match competitions are Thursday and Friday at noon, and the Container Garden Competition is Saturday at 11 a.m.

Interested parties can contact Crystal Cady at or 503-582-2006.

Assistant tour guides needed for Retail Walking Tour with Anne Obarski

Two volunteers are needed to spend the morning or afternoon of August 26 with customer service and retail expert Anne Obarski and roughly a dozen of your industry colleagues while visiting top retailers in Portland's Pearl and Nob Hill districts. Complimentary tour admission is included for those who volunteer. To sign up and for more information, contact Crystal Cady at or 503-582-2006.

USDA designates seven Oregon counties as drought natural disaster areas

The U.S. Department of Agriculture (USDA) has designated Benton, Coos, Curry, Josephine, Lane, Lincoln and Tillamook counties in Oregon as primary natural disaster areas due to damages and losses caused by a recent drought. Farmers and ranchers in Clatsop, Columbia, Deschutes, Douglas, Jackson, Klamath, Linn, Polk, Washington and Yamhill counties also qualify for natural disaster assistance because their counties are contiguous.

All counties listed above were designated natural disaster areas on Aug. 5, 2015, making all qualified farm operators in the designated areas eligible for low interest emergency loans from USDA's Farm Service Agency (FSA), provided eligibility requirements are met. Farmers in eligible counties have eight months from the date of the declaration to apply for loans to help cover part of their actual losses.

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Study: Better urban greenspaces mean better human health

Studies have shown that natural environments can enhance our well-being, but how much could a tree in the street or a nearby neighborhood park improve our health? Potentially quite a lot, as recent studies have shown.

According to an article published recently by New Yorker magazine, a new study found that an additional 10 trees on a given block corresponded to a one-percent increase in how healthy nearby residents felt.

"To get an equivalent increase with money, you'd have to give each household in that neighborhood $10,000 — or make people seven years younger," researcher Marc Berman of the University of Chicago said.

Another study, a county-by-county analysis of health records by the U.S. Forest Service between 1990 and 2007, found that deaths related to cardiovascular and respiratory illnesses rose in places where trees succumbed to the emerald ash borer, the insect pest which has killed more than 100 million trees across North America in recent years.

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Annual meeting of IPPS Western Region to take place Sept. 23–26

The Western Region of the International Plant Propagators' Society will hold its annual meeting from September 23–26 in Modesto, California. The theme of this year's gathering is "Plant Propagation in the 21st Century" and features a diverse program of tours and presentations focused on the latest in plant propagation and production practices.

Society members and non-members are welcome to register for all or part of the meeting. Students can become members at nominal annual fees and can also register for the conference at reduced rates. This meeting presents a rewarding opportunity for all those who love plants or are associated with them in some professional way. Registration materials are available at or by sending an e-mail to

In Memoriam

In Memoriam: Viola Walters

The Oregon Association of Nurseries is saddened to report the passing of Viola Walters, former owner of Glenn Walters Nursery with her husband Glenn, on August 4. She was 87.

A viewing and visitation will be held at 10 a.m.–7 p.m. Wednesday, Aug. 12 at Fuiten, Rose & Hoyt Funeral Home, 2308 Pacific Ave., Forest Grove, Oregon. Services will be private.

Viola and Glenn were married for 62 years. Glenn passed away in 2010. The couple enjoyed extensive careers in the nursery industry. They both worked for George Teufel's Holly Farm for a number of years learning the nursery business, before establishing their own nursery.

Glenn Walters Nursery eventually grew to more than 1,200 acres across 15 locations in Washington County. It became a training ground for many other growers who went on to begin their own nursery operations.

Read the full obituary

In case you missed it

Plant donations and volunteers needed for scholarship fundraiser

The OAN Clackamas Chapter's annual plant sale at the Clackamas County Fair is a fundraiser for scholarship funds and the Small Grant Award Program. This year, the sale is scheduled to take place Friday–Sunday, August 21–23.

Proceeds from the sale will help fund three scholarships offered through the Oregon Nurseries Foundation: the Clackamas Chapter Award, and the Ed Wood and Larry Fitzgerald Memorial Awards. The chapter also sponsors the Small Grant Award Program, which funds requests for horticultural supplies from area community colleges and high schools.

Plant donations can be dropped off this week at these locations:

  • Simnitt Nursery, 138 NE 22nd Ave., Canby, 503-266-9640
  • Willamette Nurseries, 25571 S Barlow Rd., Canby, 503-263-6405
  • Champoeg Horticulture, 20177 Case Rd. NE, Aurora, 503-678-6031

Alternatively, plant material can be taken directly to the Clackamas County Fairgrounds (694 NE 4th Ave., Canby), on Friday, August 14 and Saturday, August 15.

Volunteers are also needed for the sale setup on August 15. For more information, contact Tom Brewer at 503-686-8448 ( or Alex Cooper at 503-710-0539.

Download the flyer

Register for the Farwest Show

Register today for the biggest green industry trade show in the West. The 2015 Farwest Show takes place Aug. 27–29 at the Oregon Convention Center in downtown Portland.

By attending, you will find far more to see, make far more connections with thousands of top industry professionals, and gain far more ideas. Bundle your Expo Pass with tours, seminars, pesticide classes or the Equipment Innovation Day, and save.

Register Today!

OAN Events

International Trials Conference
August 24-27 - If you conduct or use plant trials, register for this cutting-edge conference focusing on the latest research and techniques of trialing annual, perennial and woody plants. Registration deadline: August 14, 2015.

Farwest Show
August 27-29 - The 2015 Farwest Show is far beyond what you've come to expect from a green industry show. At Farwest — the biggest show in the West — you'll find far more to see, make far more connections with thousands of top industry connections, and gain far more ideas. Farwest: Far From Ordinary.

Farwest Equipment Innovation Day
August 25 - Field demos and product innovations in action!

Farwest Tours
August 26 - Grow your success and competitive advantage. Discover new varieties. Meet new growers and suppliers. Explore new ideas. And meet other wonderful people and leaders in our industry.

Farwest Keynote Speaker: Ron Rosenberg
August 27 - Award-winning marketing and customer service expert Ron Rosenberg will bring his brand of business and professional development to Farwest to help growers, retailers, landscapers, wholesale buyers and suppliers discover hidden opportunities and then take action for positive outcomes. Free to registered Farwest attendees.

Farwest Pub Crawl
August 27 - Join our "beer sherpas" and explore the best that Portland's local craft brewers have to offer! This fun networking event is open to all Farwest participants.

In case you missed it

August Farwest Edition of Digger is here!

Oregon Garden Foundation hires new development director

Farwest Seminar Spotlight: Tips on motivating and selling to Millennials

Thanks to new state funds, OSU stepping up recruitment of several research positions

Little known about Pacific Northwestern native pollinators

Energy Trust increases greenhouse rebate amounts

'Rural Living Field Day' to be held August 22

Grow Wise, Bee Smart™ website launches

Incredible edibles to star at Farwest Growers Showcase

Armitage to deliver keynote address at 2015 International Trials Conference

Second annual Equipment Innovation Day set for Farwest Show week

Get the most out of your membership with the 2015 OAN Member Resource Guide

Advertise with the OAN

OAN Publications and Events: Plant your brand and watch it grow

Looking to grow your business? Want to make the most of your marketing dollar? OAN offers a full portfolio of respected publications, events and electronic media that help you reach your targets, your way. As an OAN member, you get exclusive discounts on ads and sponsorships, and you can save even more by buying into multiple publications or issues. Download our 2015 Media Kit today for all the details. To schedule your ads for 2015, contact Blair Thompson at 503-582-2012 or

The 2015 OAN Media Kit is now available
Download the OAN Media Kit
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29751 SW Town Center Loop W., Wilsonville, OR 97070
Ph: 503.682.5089 ♦ 888-283-7219 ♦ F: 503.682.5099 ♦ ♦

Email your story ideas, tips and comments to Curt Kipp, Director of Publications and Communications, or call him at 503-582-2008.

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