The 2020 Farwest Show is now accepting submissions of new plant introductions for the upcoming New Varieties Showcase, sponsored by Hip Labels. The showcase is an annual highlight at Farwest, the biggest green industry show in the West, which will be held August 26–28, 2020 at the Oregon Convention Center, Portland, Oregon.
Each year, the New Varieties Showcase is one of the industry’s most-watched events for previewing new plant introductions that will raise the bar in the marketplace in 2020 and 2021. The showcase display on the expo ﬂoor gives prominence to cutting-edge plant varieties from around the world. All accepted entries are judged by a jury of industry experts, as well as the 5,000-plus show attendees. The top vote-getters have the chance to win a Judge’s Award or a People’s Choice Award.
For 2020, two tiers of entry are being offered: Tier 1 entries will be featured online at www.FarwestShow.com and displayed in the New Varieties Showcase on the ﬂoor with Hip Labels plant tags. Added-value incentives for Tier 1 entries include presentation in the July Digger magazine ($750 value) and Hip Labels plant tag take-aways for attendees. Each Tier 1 submission costs $235 and the registration deadline is March 31. Tier 2 entries will be featured online at www.FarwestShow.com and displayed in the New Varieties Showcase on the ﬂoor with Hip Labels plant tags. Each Tier 2 submission costs $75 and the registration deadline is June 30.
To enter plants to be considered for the showcase, entrants can visit www.farwestshow.com and submit via the online form by the March 31 deadline for Tier 1, or the June 30 deadline for Tier 2.
To qualify for approved entry, plants must exhibit new and improved qualities such as greater hardiness, increased bloom time, more vibrant color, improved habit and/or better disease resistance. Entries must be new market introductions for 2020 or 2021, and they must be available for purchase from at least one designated grower or supplier exhibiting at the 2020 Farwest Show. At the 2019 show, 72 impressive varieties were on display, including annuals, grasses, perennials, shrubs and trees.
For questions, contact Zen Landis at firstname.lastname@example.org or 503-582-2011.
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