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Member Update: 11_05_14
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OAN Member Update: November 5, 2014
Welcome to the Oregon Association of Nurseries weekly Member Update
November 5, 2014     |     MEMBER BENEFITS     |     EVENTS     |     ADVERTISE

Hard-fought Measure 88 effort falls short

Oregon voters on Tuesday rejected Measure 88, the Oregon Driver's Card proposal that was approved by the Legislature in 2013 but referred to the ballot by opponents. The measure was backed by a coalition in which the OAN played a leading role. It included businesses, labor, immigrants' rights groups, the faith community and members of law enforcement.

"The unprecedented coalition will continue to work to win hearts and minds of Oregonians," OAN Executive Director Jeff Stone said. "Yes, we are disappointed in the results, but not in how people came together. A lot of leaders found their voices, including nurseries, CAUSA and the Catholic Church."

The measure would have permitted residents who can't prove legal status to obtain a four-year driver's card if they could prove residency and identity and pass a driver's test. Without it, many workers will lose the ability to drive to work when current licenses expire.

"The OAN will continue to work to resolve the issue of immigration and helping our industry close the gap on the labor shortage," Stone said.

ONPAC endorses winning candidates for Oregon Legislature

This fall, the Oregon Nurseries' Political Action Committee endorsed candidates in 51 races for the Oregon Legislature. And with most of the votes counted, the results showed that ONPAC backed a winning candidate in at least 48 of those races. One race — that of OAN-backed Sen. Bruce Starr (R-Hillsboro) — was still too close to call.

"ONPAC endorsements are not based on partisan politics, but on issues important to the green industry," ONPAC Chairman Josh Zielinski said. "Our record at the ballot box shows that we are respected on both sides of the aisle. We've been successful in talking to legislators and candidates about those issues and winning their support."

In other endorsed races, ONPAC-backed Gov. John Kitzhaber and U.S. Rep. Kurt Schrader both won, as did Ballot Measure 3-447, a bond measure for Clackamas Community College. Voters narrowly rejected Measure 92, which would have required food labeling for genetically modified organisms (aka GMOs). ONPAC endorsed a no vote.

The OAN Government Relations Committee will meet at 1 p.m. next Tuesday, Nov. 11 at the OAN office in Wilsonville to discuss election outcomes and next steps. All members are welcome.

Farwest signs customer service expert for keynote address

Award-winning marketing and customer service expert Ron Rosenberg will be the keynote speaker at the 2015 Farwest Trade Show, August 27-29, 2015, in Portland, Oregon.

Rosenberg's free keynote address on Thursday, August 27 — "Must be Present to Win: The Secret to Finding the Opportunities in Business and Life that Other People Miss!" — will highlight specific strategies for tangible results. His thoughts are sure to be of help to growers, retailers, landscapers, wholesale buyers and suppliers alike.

Ron Rosenberg

Rosenberg's keynote will fit in with the show's overall focus on finding and realizing opportunity in the horticulture industry. He will also give three other presentations as part of the Farwest seminars.

Read more »

Plant Something™ inspires children's art calendar

To inspire young people to embrace plants and gardening, OAN asked elementary school classrooms in Oregon to participate in an art contest. The winning submission, created by eight-year-old Alexandra Geschwill, is featured in the calendar and on the cover of Digger's November issue. Other student submissions are featured in the calendar as well. Continue reading about the ways OAN is using the Plant Something campaign to show people that "Plants make our lives better."

Download the calendar » Read the article » November Digger»

Gardening's customer base is about to change

A coming demographic shift is one of nine consumer trends highlighted in Garden Media Group's annual Garden Trends Report for 2015. The report was released last week and is downloadable for free. It states that the gardening industry needs to address its emerging base which is comprised of three groups — millennials, Hispanics and young men. The report goes on to discuss eight other trends the company has identified, based on extensive research.

2015 Garden Trends Report »

EPA program aims to reduce pesticide drift

The Environmental Protection Agency (EPA) announced a new voluntary Drift Reduction Technology (DRT) program. The agency hopes to encourage the use of verified, safer pesticide spray products to reduce exposure and pesticide movement while saving farmers money.

Annually, up to 10 percent of agricultural pesticide spray is estimated to drift or move from the intended target crop — that's equal to about 70 million pounds of pesticides, valued at around $640 million. In addition, state agencies use substantial resources each year investigating drift complaints.

"Every year state and local agencies receive thousands of complaints about the impacts of pesticide drift on people, wildlife and plants," said Jim Jones, assistant administrator for the Office of Chemical Safety and Pollution Prevention. "We hope the new voluntary DRT will encourage the manufacture, marketing and use of safer spray technology and equipment scientifically proven to reduce pesticide drift."

Read more »

Save the date: Pesticide and container collection event on Dec. 6

An Agricultural Waste Pesticide and Container Collection Event will take place from 8 a.m.–2 p.m. on Saturday, Dec. 6. Bring your unwanted agricultural pesticides and pesticide containers to Wilco Agronomy Center, 1400 S. Hwy. 99W in McMinnville, Oregon. Preregistration is required. Registration forms are available online at or

More information »

PCC Rock Creek offers landscaping classes this winter

For the upcoming winter term, Portland Community College is offering a variety of classes through its Landscape Technology Program. Held at the Rock Creek campus (17705 N.W. Springville Road, Portland), the classes cover topics ranging from plant propagation and pesticides, to sustainable landscaping and computer-aided landscape design. Day and evening classes are available; classes start the first week of January and continue through mid-March. For more information about the Landscape Technology Program, contact David Sandrock, department chair, at 971-722-7231 or

Admissions »   Registration »

Register by Nov. 11 for next week's Willamette Chapter meeting

The registration deadline has been extended to Nov. 11 for the next meeting of the Willamette Chapter. The meeting will be held from 9 a.m. to 1:30 p.m. on Thursday, Nov. 13 at the Wellspring Conference Center, 1475 Mt. Hood Ave., Woodburn. All OAN members are invited.

Four speakers will tackle the theme of "Forecast the Future." They are Bob Boyle of Northwest Farm Credit Services, Phil Volker of EFB Services, Joel Keebler of Chemeketa Community College Horticulture Program, State Representative John Davis and OAN Executive Director Jeff Stone. The cost is $25 per person and includes lunch, plus the chance to win door prizes including three $50 gift cards and a Microsoft Surface tablet.

Register Today »

Save on registration to Northwest Environmental Conference & Tradeshow

OAN members can receive a $75 discount on registration to the Northwest Environmental Conference & Tradeshow. The event will take place on Tuesday–Wednesday, December 9–10, at the Red Lion Hotel on the River – Jantzen Beach (909 N. Hayden Island Drive, Portland). Learn about the best practices in environmental protection and compliance, resource and operational efficiencies, health and safety practices, sustainability programs, product standards and environmental economics. For more details and registration, log on to Make sure to use the discount code “NWEC14” when registering.

Register Online »

Getting the most from your Membership

Get next year's ads at this year's rates in Digger magazine

Now's the time to cash in on early-bird advertising rates! Promote your business to 8,000 Digger subscribers and lock in the discounted OAN member advertising rates for 2015. Reserve just six Digger ads and you will receive a frequency discount of 4 percent. Save even more with a 6 percent discount off 12 ads or more.

Thursday, November 20 is your last chance to secure your 2015 advertising at the lower 2014 rates.

Digger Magazine

Keep your company name where it belongs — top of mind, in front of customers and potential buyers. Contact Chris Sweet at 503-582-2012, 1-800-342-6401 (toll-free) or to kick-start your 2015 ad campaign today.

Early Bird Insertion Order »       Download the OAN Media Kit »

Be seen in the 2015 Retail Nurseries & Garden Centers Guide

The quest for a perfect garden begins with the bold, colorful and authoritative Retail Nurseries & Garden Centers Guide. OAN distributes 30,000 copies via garden retailers, the Yard, Garden & Patio Show, and area visitor centers. Eager gardeners will discover retail nurseries all over Oregon and Southwest Washington who are OAN members, as well as landscapers, mail order nurseries and public gardens.

Learn More »

Ship and SAVE with OAN Trucks to Trade Shows program

Each year, the OAN Winter Trucks to Trade Shows program ships member plant material to the key nursery trade shows held in January and February across the country. This program is an exclusive OAN member benefit. To sign up for economical, less-than-load shipping to some of the larger industry trade shows, submit this form by Dec. 1. The prices will go up by $50 per pallet after Dec. 1.

Learn More »

OAN Events

Willamette Chapter
 ♦ November 13 - Willamette Chapter Meeting: Bob Boyle of Northwest Farm Credit Services, Phil Volker of EFB Services and OAN Executive Director Jeff Stone will speak.

Mt Hood Chapter Christmas Party
 ♦ December 16 - Save the date for the Mt. Hood Chapter Christmas Party

Pioneer Dinner
 ♦ July 21, 2015 - Save the date for the Mt. Hood Chapter Annual Pioneer Dinner

In case you missed it...

Coleman assumes presidency as OAN honors the industry's best

Action Alert: EPA rule change could affect ponds, ditches, nurseries

OAN recognizes four public officials as 'Friends of Nurseries'

Oregon minimum wage will increase to $9.25 in 2015

Webinar: Study says customers will pay for green label

Sensory gardens benefit children with (and without) disabilities

Nursery associations and thought leaders discuss 'Water in the West'

Energy Trust offers cash incentives to help pay for under bench heating

SAIF announces series of agricultural safety seminars

Advertise in the OAN Member Update

OAN Publications and Events: Plant your brand and watch it grow

Looking to grow your business? Want to make the most of your marketing dollar? OAN offers a full portfolio of respected publications, events and electronic media that help you reach your targets, your way. As an OAN member, you get exclusive discounts on ads and sponsorships, and you can save even more by buying into multiple publications or issues. Download our 2015 Media Kit today for all the details. To schedule your ads for 2015, contact advertising and sponsorship account manager Chris Sweet at 503-682-5089 or

The 2015 OAN Media Kit is now available

Download the OAN Media Kit »

  Wilbur Ellis

Lane Forest Products

Jordan Ramis

Leonard Adams


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